• Spearheaded marketing strategy and strategic communications, guiding the development and launch of robust marketing campaigns to drive brand development and lead generation.• Steered vendor management to direct 3rd-party contractors to deliver against the marketing strategy, with a focus on social media, branding, web development, search engine optimization (SEO), and content creation.• Oversaw all marketing communications to drive brand continuity on all outbound materials and messaging; monitored social media strategy and execution to ensure alignment with branding guidelines.• Actively partnered cross-functionally with sales teams to address dealer and original equipment manufacturer (OEM) needs.

• Launched all operations of the online nutrition and fitness company, executing strategic planning and organizing multi-channel marketing campaigns to drive lead generation and consistent growth.• Managed client relations, fostering an environment of success by proactively identifying client needs and goals and offering custom fitness and nutrition programs to maximize overall success.• Led project management and execution across online marketing, conducting marketing research to identify new opportunities and expand brand awareness.

• Managed government communications, customer service, and client relations to streamline goal achievement and ensure compliance with business strategies; led income tax preparation, bookkeeping, report preparation, and data analysis.• Championed marketing strategy planning and execution to support consistent growth by delivering positive customer experiences in alignment with brand objectives.