Marketing And Communications Manager
Current• Spearheaded marketing strategy and strategic communications, guiding the development and launch of robust marketing campaigns to drive brand development and lead generation.• Steered vendor management to direct 3rd-party contractors to deliver against the marketing strategy, with a focus on social media, branding, web development, search engine optimization (SEO), and content creation.• Oversaw all marketing communications to drive brand continuity on all outbound materials and messaging; monitored social media strategy and execution to ensure alignment with branding guidelines.• Actively partnered cross-functionally with sales teams to address dealer and original equipment manufacturer (OEM) needs.