Chief Marketing Officer
Rounds (Acquired By Kik)
• Led all Rounds' marketing- Cross-platform experience for Facebook, Web, Chrome, Desktop, iOS and Android apps bringing over 40M users worldwide (25M mobile). - Hands on digital marketing expertise in PR, ASO, Content Marketing, User Acquisition, Growth Hacking and Social • Developed, negotiated and led business deals and partnerships worth millions of dollars with international corporate entities, SMB’s and Talent (i.e. Linkin Park, The Vamps, Def Jam Records) in the Telco, Entertainment and Gaming verticals• Worked alongside the CEO on all business ongoings including fundraising and DD for the $24M raised (Sequoia Capital, Verizon, Samsung, Rhodium, DFJ's Tim Draper)• Led DD leading to the acquisition, operations throughout the transition period and the cultural integration of the two companies post acquisition• Organized and executed a global user research initiative with workshops held in the US, UK and Israel with over 130 participants through online surveys, focus groups, shadowing and usability testing - identifying video chat key adoption barriers and opportunities• Created and managed Rounds innovative internship program, recruiting more than 50 international interns with savings of over $250K• Managed developer relations and oversaw projects with over 40 game, app and content 3rd party developersRounds, a social communication platform connected people through video chat and interactive experiences$24M Raised (Sequoia, Samsung, Verizon, DJF Tim Draper, Rhodium) - Acquired by Kik Interactivehttp://rounds.com/www.rounds.com/blog/rounds-joins-kik/index.html