Natasha Stepanova Email & Phone Number

Sydney, New South Wales, Australia

I led the Home Care portfolio (retail sales value of $130M) in Australia and New Zealand with responsibility of the strategic direction, developing and delivering brand plans with the focus on profitability and market share growth.• Team Leadership and Development• Innovation and Consumer Insights• Media and Communication Management• Budget and P&L Management• Shopper Marketing and Retailer Engagement• E-Commerce Transformation• Part of the Marketing Leadership team• Strong contributor to Henkel’s Wellbeing Committee

Sydney, New South Wales, Australia

The role of Senior Brand Manager Care & Styling evolved significantly in scope and responsibility, transitioning from sourcing from the global innovation pipeline to developing local NPD projects, while expanding my team from one direct report to two.Key responsibilities• Responsible for planning, developing, controlling, and implementing brand objectives, strategies, and plans to deliver profitable growth. Managed a portfolio consisting of 5 brands with a retail sales value of approximately $90M.• Guided and developed 2 direct reports (BM & JBM)• Developed and executed brand plans within the global and local frameworks. • Led cross-functional teams in the development and execution of NPD projects • Accountable for local brand P&Ls and brand marketing spend

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

In this role, I supported the Brand Manager in the development and execution of marketing plans for two local brands, Cold Power and Dynamo. This included new product development and leading below-the-line initiatives.I led the launch of Cold Power Laundry Capsules, which expanded the brand into a new segment. Additionally, I spearheaded the development of the local digital campaign for Cold Power Dual Caps and assisted in the development and implementation of a bespoke TV campaign for Cold Power Core.

Sydney, Australia

• Managed NPD projects from concept ideas through to product on shelf in Skincare, Bath & Shower, Hair Care with some exposure to other Beauty & Personal Care segments working cross functionally with R&D, Packaging and Manufacturing as well as external agencies, such as fragrance houses and design agencies.

Sydney, Australia

• Developed and executed channel-specific campaigns for new product launches, brand activations, and consumer & trade promotions.• Led advertising and PR activities in press and cultivated relationships with beauty magazines.• Managed in-store point-of-sale materials and other marketing collateral, including forecasting.• Conducted product training sessions for internal staff members, including new sales representatives.• Supervised one junior team member (Marketing Coordinator).

Stockholm, Sweden

• Managed the second-largest colour cosmetics brand, a heritage brand with a 30-year history.• Led NPD projects from ideation to market launch, partnering with R&D, Packaging, Purchasing, and Commercial Marketing teams.• Collaborated with Creative teams on catalogue layout, product design, and model shots.• Worked with the Global Product Communication team on 360° integrated launch campaigns.• Coordinated internal designers, fragrance houses, and external suppliers.

Moscow, Russian Federation

• Led the marketing plan, strategy, and delivery of Oriflame Cosmetics into five countries across Asia and Western Europe (Georgia, Armenia, Mongolia, Moldova, Azerbaijan).• Established cooperation with media agencies.• Presented new products to sales representatives (up to 1,000 people) and media.• Provided leadership to a team of five full-time employees (multi-skilled levels).

Moscow, Russian Federation

Moscow, Russian Federation

Squared + (In Progress), Digital Marketing And E-Commerce, Cpd (Continuing Professional Development) Certification

Activities and Societies: Consumer Centricity, Digital Channels and Technology, Data & Insights, Creating Change, AI.The Squared Online.

Professional Diploma In Marketing, Marketing

Activities and Societies: Marketing Management, Marketing Communications, Marketing Research & Information, Marketing PlanningAssociate.

Diploma In Photography, Photography

Activities and Societies: Studio Photography, Street Photo, Portrait, Landscape Photography, History of Art

Bachelor'S Degree, Ict, Multimedia And Communications