- Pioneered and implemented a 4 year fundraising strategy focused on engaging and retaining the support of donors within the leadership regular giving segment - Raised $50,000 philanthropic income from lapsed alumni to support the program- Redevelop a new data segmentation strategy to effectively identify and target donors with capacity to give- Developed a propensity model and retention action plan to assess regular donors - Refined and integrated a new tracking system for donor management- Established a new digital and direct mail appeal to the Hong Kong market- Acquired donors through Reunion Class Giving as part of the Faculty of Medicine, Dentistry and Health Sciences

This 4 month placement during the University summer break gave me the opportunity to write short online and print articles for it's main luxury magazine- Prestige Singapore. As part of the media team, I wrote copy edits, attended press releases for leading arts and culture events, interviewed key artists and created newsworthy articles for the magazine. I also coordinated and supported the seasonal fashion shoots.

- Lead in new website development - Research and create spreadsheets with details for new product development- Liaise with design, printing, PR agencies to actualize marketing campaigns and events as well as oversee project from start to end- Manage logistics for marketing campaigns and events- Compile and update collateral spreadsheets from marketing surveys and create keynotes for analysis- Coordinate order and packing of related products for marketing campaigns and sponsorship events.- Open and close purchase orders- Present results of marketing campaign in monthly meeting for marketing campaigns- Provide quality customer service for web contacts or phone calls