Natasha Vuckovic Email & Phone Number

Sydney, Australia

Sydney, Australia

Using a highly data-driven approach, developed and executed content marketing strategies across multiple channels to support growth and promote content for video-on-demand service PLUS7. Used multiple channels to create digital marketing campaigns including on-network, social media, SEM, email marketing and push notifications. Worked closely with the product development team to drive personalisation of content. Managed marketing and content budgets. Procured programming from third party distributors to extend PLUS7’s content offering outside of catch-up TV.

Sydney, Australia

Editorial content management of digital TV platform PLUS7. Created digital assets and TV show pages across PLUS7 website and apps and identified key online marketing and cross promotional opportunities to promote programming. Worked with a team of video editors to onboard OTT content in a timely manner and managed video programming schedule changes. Built and maintained relationships with key stakeholders at Channel Seven. Worked closely with the product team to implement new content marketing features into PLUS7, including targeted push notifications. Key achievements included launching, maintaining and marketing new kids and movies channels with content partner Sony and implementing and promoting PLUS7's boxsets library to facilitate binge watching content consumption with users.

London, United Kingdom

Managed, promoted and curated video-on-demand and live streaming content for the TV broadcaster’s online catchup service ITV Player across multiple digital platforms including web, mobile and IPTV devices. Reported on site statistics and content trends and used metrics for marketing planning. Key projects included developing a content and marketing strategy for the introduction of an e-commerce revenue model to ITV Player.

London, United Kingdom

Developed and executed online marketing strategies to drive growth for numerous FMCG Procter & Gamble brands at Amazon.co.uk, including Oral-B, Braun, Duracell, Olay, Pampers and Max Factor. Key projects included coordinating the successful implementation of P&G’s digital marketing campaigns for the 2012 London Olympic Games, establishing P&G’s online content and marketing strategies for Amazon.co.uk’s Subscribe & Save program and developing automated and bespoke direct email marketing campaigns using granular targeting methods based on customer behaviour.

London, United Kingdom

Chertsey, United Kingdom

London, United Kingdom

London, United Kingdom

I have written news and feature articles for the following print and online publications:• 3D World • Accountancy Magazine• Media Week• OnlineCasinoNews.com• PilotGuides.com• The Australian Times

Bachelor Of Communication, Communication, Journalism, And Related Programs

Post Graduate Diploma In Magazine Journalism