Leading UX design for all things user roles & permissions as well as FQ's new project management offering, FloQast Projects.

Focused on optimizing the user experience of Alchemy, Palmetto's sales and fulfillment platform, for both external partner organizations and internal users.Some highlights:• Owned the full design lifecycle of features & products for two cross-functional agile product teams, shaping the user experience for ~30K users.• Led the end-to-end design and launch of a new web-based financing calculator tool, enhancing the proposal process for hundreds of solar projects created daily.• Reduced support tickets over 50% in 1 year working with engineering partners to QA and implement solutions to UX pain points.• Contributed to a 145% YoY growth in solar sales by collaborating with product managers to plan impactful features supporting strategic business outcomes.• Maintained and evolved the Palmetto Design System in Figma, releasing it to the public community where it has over 1K downloads to date!

In addition to continuing Interactive Designer responsibilities, I acted as the go-to GW team member for projects that require knowledge of accessibility/WCAG compliance.

Focused primarily on the user experience and visual design of websites for clients spanning a wide range of industries, from education to restaurants to government agencies. Worked cross-functionally with other designers, account managers, and developers through every step of the process - wireframes, prototyping, and design - to deliver and launch fully responsive web experiences.

• Resurrected the Special Judge's Mosaic Award beginning with the 2018 American Advertising Awards season. This award is given to a piece of work entered in the competition which exemplifies/celebrates diversity in its production and/or subject matter.• Introduced the AAF-BR Mosaic Champion Award in 2018, an award that is given to a person or organization that embodies AAF's Mosaic Principles through their actions on a professional and community level. This honor is now a regular part of AAF-BR's annual American Advertising Awards ceremony.• Planned and executed Campaign for Community in 2018 and 2019 - an annual program by AAF-BR in which a group of volunteers act as an agency for a local organization, providing assistance with a creative/advertising/marketing project.• Organized food, halloween costume, and toy donation drives for BR Food Bank, 10/31 Consortium, and the local chapter of the Nubian Kruzers at member luncheons throughout the year.

• Managed and scheduled content from other committees to be shared with the club's membership base via web, email, and social channels.• Started the @aafbatonrouge Instagram account.• Live-updated social media accounts during club events.

• Created a program of speakers for monthly member luncheons as well as interesting and educational workshops.• Speakers/workshops included Jd Michaels (BBDO), Katie Wollrich (Wendy's), Michael Ventura (Sub Rosa), and Paul Barnes & Christian Schwartz (Commercial Type).

Community Coffee is a family-owned, Louisiana-based coffee company that has been around for 100 years. As a designer, I was responsible for communicating the company's mission, vision, and values through materials used for events and internal corporate correspondence. Some of those projects included an overhaul of all HR communications materials, memo and newsletter templates, event posters, and location signage.On the daily, I provided creative support for all internal business units: Visual assets for e-commerce channels, restaurant and trade show collateral, new product mock-ups, and Community Coffee branded merchandise.

As the very first Junior Designer on the BaubleBar creative team, I strategized, designed, and produced creative assets for the BaubleBar brand. Projects included consumer-facing webpages, email promotions, online ads, social media visuals, printed collateral, jewelry styling for product and promotional photography, and brand evolution.Led the redesign of BaubleBar's online Shopping Bag. I worked side-by-side with the art director and internal team of developers to create an easier, happier checkout experience for BaubleBar's customers.

Simplified and cleaned up user interface designs for the Crest and Oral-B desktop and mobile websites.

Worked on branding, strategy, and website design for a viral online awareness campaign for NYC startup Docracy. My team set up and recorded social experiment to drive engagement. (Video link below!)The campaign improved Docracy brand awareness and site registration and traffic increased by nearly 300% in one week.

Participated in full-time internships at G2 (Summer 2011) and BBH New York (Summer 2012). Attended weekly development seminars hosted at advertising and media agencies throughout NYC on topics ranging from personal branding to strategy and innovation.