Natasha Zingarello

Natasha Zingarello Email and Phone Number

Building purposeful brands with insights and passion. @ World Finer Foods
Natasha Zingarello's Location
New York City Metropolitan Area, United States, United States
Natasha Zingarello's Contact Details
About Natasha Zingarello

Analytical and goal-oriented career marketer. Proven success managing multimillion dollar brands, leading new product development from conceptualization to market launch and delivering business goals on budget and on time. Entrepreneurial outlook with a keen interest in using research and data to identify growth opportunities. Good listener with elevated people management, persuasion, and negotiation skills.

Natasha Zingarello's Current Company Details
World Finer Foods

World Finer Foods

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Building purposeful brands with insights and passion.
Natasha Zingarello Work Experience Details
  • World Finer Foods
    Senior Brand Manager
    World Finer Foods Jan 2024 - Present
    Bloomfield, Nj, Us
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  • World Finer Foods
    Brand Manager
    World Finer Foods Apr 2022 - Jan 2024
    Bloomfield, Nj, Us
    Manage a portfolio of Owned and 3rd Party brands with a focus on driving brand profitability, retail acceptance and consumer awareness. Key areas of expertise include -• Developing annual brand plans, trade investment budgets and shopper marketing programs, and partnering with Sales and Operations teams to ensure execution at retail.• Owning brand P&Ls in partnership with Finance, with an emphasis on reinvesting any savings in a timely manner. • Creating compelling sell-in stories, identifying gaps or competitive advantage, and developing strong pitch decks for retailer reviews. • Performing category deep dives and identifying white space opportunities to help develop innovation roadmap for brands.• Partnering with cross functional product development teams (Supply Chain, Procurement, Packaging & Design) to introduce purposeful new products.• Partnering with Demand Planners and Buyers to create monthly and annual forecasts for brands.• Serving as brand lead between 3rd party brands and internal teams for all aspects of the business.• Developing brand budget and leading agencies in omnichannel consumer marketing initiatives.• Strong cross functional communication and proven success in influencing key stakeholders in the decision-making process.• Strong analytical skills and ability to use syndicated data resources to make informed decisions.
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  • Weichert, Realtors
    Realtor® ▪︎ Srs | Abr®| Rene
    Weichert, Realtors Mar 2020 - Present
    Morris Plains, Nj, Us
    Real estate has given me the opportunity to meet new people, build stronger relationships and work directly with clients to help them realize their dream of home ownership. Knowing that I have the ability to help someone attain a life-long goal is the most empowering feeling and my biggest motivation. Please reach out if you or someone you know is looking for help buying or selling real estate in NJ. It would be my honor to help!
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  • Keller Williams Realty, Inc.
    Licensed Realtor
    Keller Williams Realty, Inc. Jul 2018 - Mar 2020
    Austin, Tx, Us
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  • Mattel, Inc.
    Associate Brand Manager
    Mattel, Inc. Mar 2017 - Aug 2018
    El Segundo, California, Us
    • Managed a $40MM P&L and annual marketing budgets to meet margin goals, line rationalization and revenue targets.• Spearheaded initiative to redesign Thomas and Friends Wooden Railway track system and rebrand toy line to showcase ‘real wood' material, enhancing relevance with millennial parents.• Led initiatives to launch new products, assortments, and product improvements within the stage gate system.• Monitored category and competitive trends to identify white space and recommend opportunities for growth leading to the introduction of new girl engine characters.• Executed sell through of $12MM excess inventory at DC in collaboration with Sales and Finance partners.• Partnered with Sales and Demand Planning to develop most accurate monthly, quarterly, and annual forecasts.• Led, motivated, and influenced cross-functional partners at various stages of the design and development process.• Initiated and developed customized product offerings for specialty, online and club channels.• Monitored and analyzed monthly POS reports and pricing studies to develop and recommend appropriate action plans designed to improve sales and profitability.• Liaised with internal teams and external agencies to create a suite of sell-in assets to support global sales.• Developed brand briefs and managed content development for all media verticals: TV, digital and social media.• Supervised a marketing intern and contract associate, ensuring they were well versed in systems and processes and able to successfully complete assigned projects.
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  • Mattel, Inc.
    Senior Marketing Associate, Global Brand Marketing
    Mattel, Inc. Oct 2015 - Mar 2017
    El Segundo, California, Us
    • Led cross-functional team in the toy development process to ensure strong pipeline of new products every year.• Regularly analyzed toy trends, sales reports, consumer research, pricing studies and NPD data.• Partnered with brand communications to develop messaging and execute media plans for the toy portfolio.• Created KPI reports to analyze sales trends, help in forecasting and recommend product assortments.• Assisted Senior Brand Manager in the creation of the AOP and budgets for the Wooden Railway toy line.• Partnered with Customer Marketing to leverage key purchase occasions like Easter, Halloween and Christmas.
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  • Turner Broadcasting
    Manager, Marketing - Pogo
    Turner Broadcasting Dec 2010 - Jul 2013
    Atlanta, Georgia, Us
    Brand Communications• Using research insights to decide creative route of channel messaging to push viewership for key franchises. • Liaising with the PR team to ensure high SOV for the brand in key markets across the country.• Working with Creative Services to design on-air and off-air communication.• Planning promo messaging to ensure optimum exposure for key franchises, directly impacting the ‘reach’ and ‘time spent viewing’ for promoted slots.Brand management• Creating and executing engaging campaigns on the channel to facilitate direct interaction with audiences and improve ratings.• Planning annual budget and ensuring cost effectiveness of spends.• Designing and executing large scale on-ground events for kids across key markets.• Creating innovative branded consumer and trade merchandise.Operations Management• Tracking and monitoring competition on a regular basis.• Managing vendors, from cost negotiations and enforcing timelines to billing processes.• Working on weekly research analysis and monthly reports.Cross-departmental relationships• Working closely with the Programming team to create spikes for the channel and planning special content line-up on national holidays, weekends and vacations.• Assisting the Sales team by creating saleable concepts and client integrations both on the channel and off it, thereby leading to an increase in revenue for the network.Trade/ Affiliate marketing – Cartoon Network/ Pogo/ HBO/ WB• Supporting the National Content Distribution team in ensuring availability and garnering best channel placement on cable and DTH platforms for channels through marketing support and customized promotions. • Working with distribution partners in Sri Lanka, Bangladesh, Maldives and Pakistan to promote Turner channels in their respective markets.
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  • Ht Media Ltd
    Deputy Manager - Promotions
    Ht Media Ltd Apr 2008 - Jun 2010
    New Delhi, Delhi, In
    Station promotions• Planning strategic promotions on the channel to increase ‘time spent listening’ and sampling of the station.• Working on day-to-day marketing operations including winner management, expenses and vendor management.• Working on the annual operating plan to ensure budgetary control and optimum utilization of resources.Brand management• Spearheading all research efforts for the station, from commissioning studies and observing FGDs to extracting insights and then using the same to fine tune the product offering for listeners.• Creating and executing large scale campaigns like the ‘Digisound’ re-branding campaign and the ‘Sun Mumbai Sun’ campaign to push top-of-mind recall and sampling of the station.• Designing and creating merchandise for trade.Alliances• Ideating and pitching to music labels and production houses for radio partnerships with the latest Bollywood releases in India.• Partnering with relevant brands and outlets in the city to increase visibility and sampling.• Creating unique association opportunities with partners, e.g. RJs’ appearance on SAB TV in an episode of a popular daily show.Cross-departmental relationships• Working closely with the Programming team to design interesting content on the station and fortifying the same with incentives for listeners.• Supporting the Sales team in revenue generation by creating integration opportunities on the station.• Liaising with marketing team members in other markets to execute partnerships initiated and closed in Mumbai.
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  • Big 92.7 Fm
    Assistant Manager - Alliances
    Big 92.7 Fm May 2006 - Apr 2008
    Mumbai, Maharashtra,, In
    Alliances• Liaising with prospective alliance partners across media, retail, NGO and other sectors to create unique content and enable visibility and sampling of stations at critical touch points for our audiences across the country.• Working on alliances for Mumbai, creating successful partnerships with malls and retail chains for use of space, branding at POS and sampling of the station using single frequency danglers.Team Management• Providing guidance and strategic direction to local teams to achieve the alliances mandate.• Assisting local teams in implementation of national marketing strategies in their respective markets.
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  • Entertainment Network India Ltd - Radio Mirchi
    Marketing Manager
    Entertainment Network India Ltd - Radio Mirchi 2002 - 2006
    • Planning and execution of both programming and sales driven initiatives in addition to brand-building activities to ensure listener connect, on-ground visibility and loyalty.• Flawlessly extending national campaigns on a local level and working with programming to design strategic show content to increase ‘stickiness’.• Creating a quarterly newsletter to showcase station activities to clients.• Designing unique saleable properties to tap new business and executing advertiser funded on-ground events.

Natasha Zingarello Skills

Brand Management Integrated Marketing Marketing Strategy Marketing Advertising Product Launch Product Development P&l Management Digital Marketing Strategy Media Planning Social Media Marketing Customer Insight Market Research Competitive Analysis Management New Business Development Leadership Sales Marketing Communications Brand Development Business Alliances New Media Online Advertising Television Team Management Sales Operations Strategic Planning Radio Media Buying Direct Marketing Press Releases Digital Media Broadcast Public Relations Business Development Data Analysis Cross Functional Team Leadership Teamwork Marketing Management Business Strategy Product Marketing

Natasha Zingarello Education Details

  • Fordham Gabelli School Of Business
    Fordham Gabelli School Of Business
    Marketing
  • Mudra Institute Of Communication, Ahmedabad
    Mudra Institute Of Communication, Ahmedabad
    Mass Communication/Media Studies
  • Ils Law College, Pune
    Ils Law College, Pune
    Law
  • Lphs
    Lphs

Frequently Asked Questions about Natasha Zingarello

What company does Natasha Zingarello work for?

Natasha Zingarello works for World Finer Foods

What is Natasha Zingarello's role at the current company?

Natasha Zingarello's current role is Building purposeful brands with insights and passion..

What is Natasha Zingarello's email address?

Natasha Zingarello's email address is natasha.zingarello@kw.com

What schools did Natasha Zingarello attend?

Natasha Zingarello attended Fordham Gabelli School Of Business, Mudra Institute Of Communication, Ahmedabad, Ils Law College, Pune, Lphs.

What skills is Natasha Zingarello known for?

Natasha Zingarello has skills like Brand Management, Integrated Marketing, Marketing Strategy, Marketing, Advertising, Product Launch, Product Development, P&l Management, Digital Marketing, Strategy, Media Planning, Social Media Marketing.

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