Natalie Ashton Email & Phone Number

London, Gb

Auckland, New Zealand

Auckland, New Zealand

Creative lead on content and creative strategy, integrated campaigns, film, and social for Google U.S. I work as part of a truly global, agile team, working across the U.K., U.S., and APAC to market Google to C-level brands and agencies across the U.S.

Auckland, New Zealand

Auckland, New Zealand

Responsible for developing integrated multi-channel campaigns, creative and content strategies for high value agency and direct clients across NZME’s print, radio and digital portfolio.Led the process from brief through to conceptualising, campaign development and client presentation while engaging with multiple stakeholders across the business.

Warsaw, Masovian District, Poland

In less than a year, I built a successful remote freelance copywriting and content marketing business while based in Warsaw, Poland. I work with a range of clients and agencies globally to develop creative concepts, content strategies and copy for web, blog, eDM, e-commerce, B2B and social media. Current client portfolio:Hyundai (New Zealand) via Krunch Digital AgencyIsuzu (New Zealand) via Krunch Digital AgencyHonda Motorbikes (New Zealand) via Krunch Digital… Show more In less than a year, I built a successful remote freelance copywriting and content marketing business while based in Warsaw, Poland. I work with a range of clients and agencies globally to develop creative concepts, content strategies and copy for web, blog, eDM, e-commerce, B2B and social media. Current client portfolio:Hyundai (New Zealand) via Krunch Digital AgencyIsuzu (New Zealand) via Krunch Digital AgencyHonda Motorbikes (New Zealand) via Krunch Digital AgencyGiltrap Group (New Zealand) via Krunch Digital AgencyCOTY - Sally Hansen, Nautica, CoverGirl, Mexx (Poland) via Pathfinder23Boujois Paris (Poland) via Pathfinder23Umbrella Marketing Group (Poland)SalesFolk (United States)Fulltech, Ltd and Edco (Australia / Taiwan)Mayku (United Kingdom) Show less

Auckland, New Zealand

In this role I oversaw editorial production for all client content, maintaining quality, achieving campaign KPIs and meeting budget requirements. I was also responsible for managing the Editorial team, including recruiting and managing freelancers.In addition, I created campaign strategies and was responsibile for prospecting for new revenue opportunities with clients.Clients:BNZHyundaiBayleys Real EstateIsuzuRenaultBayer

Kuala Lumpur

As Head of Content, I led a team of copywriters and content strategists to create web copy, digital ad copy, blog content for our clients.Key responsibilities:Content strategy and marketing for clients and new businessCampaign ideation and execution for clientsCreative pitches for business development - won several new business pitchesContent execution - SEO copy, web copy, blog copy, GDN, GSP, Facebook ad formats, Instagram, Twitter, YouTube ad formats, SEM copy and… Show more As Head of Content, I led a team of copywriters and content strategists to create web copy, digital ad copy, blog content for our clients.Key responsibilities:Content strategy and marketing for clients and new businessCampaign ideation and execution for clientsCreative pitches for business development - won several new business pitchesContent execution - SEO copy, web copy, blog copy, GDN, GSP, Facebook ad formats, Instagram, Twitter, YouTube ad formats, SEM copy and EDM.Clients:L’Oréal Malaysia Group IKEANescafé Dolce GustoNescafé Mountain WashTIME PacsafeEmborgIndigo LivingHarvey Norman Show less

Sydney, Australia

As head of the creative department at Groupon Australia and New Zealand, I managed a team of four copywriters, two editors and four graphic designers based in Australia, as well as small teams in Kuala Lumpur and Chennai to produce Groupon's editorial content for Australia and NZ.As managing editor, I had final sign off on all copy and imagery and managed relationships with key stakeholders in the business; and project managed the implementation of new technologies and processes in this… Show more As head of the creative department at Groupon Australia and New Zealand, I managed a team of four copywriters, two editors and four graphic designers based in Australia, as well as small teams in Kuala Lumpur and Chennai to produce Groupon's editorial content for Australia and NZ.As managing editor, I had final sign off on all copy and imagery and managed relationships with key stakeholders in the business; and project managed the implementation of new technologies and processes in this rapidly expanding, global company.Responsibilities:Ownership of all creative contentRoll out and train creative team on Groupon’s creative strategyProject management including roll-out of new technologies, global style guide, new content technology and global best practicesProcess optimisation including streamlining workflow and increasing productivityEmail subject line optimisation and strategyKnowledge sharing on editorial best practices with Asia-Pacific countriesLocal and international stakeholder managementCoaching, training and feedback Show less

Sydney, Australia

A newly created role managing the quality and consistency of creative content for Groupon Australia and New Zealand. Responsibilities:Streamlining editorial processesCreating consistency of editorial content to engage subscribers and generate salesEditing headlines and EDM subject linesQuality checking imagesContributing to editorial strategy, including creation of an editorial style guide Knowledge sharing between sales and editorial teams and advising on style… Show more A newly created role managing the quality and consistency of creative content for Groupon Australia and New Zealand. Responsibilities:Streamlining editorial processesCreating consistency of editorial content to engage subscribers and generate salesEditing headlines and EDM subject linesQuality checking imagesContributing to editorial strategy, including creation of an editorial style guide Knowledge sharing between sales and editorial teams and advising on style for Groupon editorial teams internationally Show less

Sydney, Australia

In this role, I was rseponsible for creating engaging content for Groupon's daily deals across lifestyle, travel and goods.Responsibilities:Write 8 features every day aligning with Groupon's style guide and editorial standardsConsistent creation of accurate, quality copy that clearly communicated selling points of each deal, along with use of humour and literary device to engage the readerDevise of strategies to ‘market’ the Groupon Australia editorial team, creating new… Show more In this role, I was rseponsible for creating engaging content for Groupon's daily deals across lifestyle, travel and goods.Responsibilities:Write 8 features every day aligning with Groupon's style guide and editorial standardsConsistent creation of accurate, quality copy that clearly communicated selling points of each deal, along with use of humour and literary device to engage the readerDevise of strategies to ‘market’ the Groupon Australia editorial team, creating new perceptions and validating the team’s role to the wider business Show less

Auckland, New Zealand

At Times House Digital, I was the editor of NZ's largest online fashion magazine, www.fashionz.co.nz and online beauty magazine www.beautybible.co.nz. Responsibilities:Wrote and edited all content for the sites and EDMs and managed all content through Joomla CMSProduced articles, interviews, lookbooks, product features, event reviews and more.Maintained FashioNZ.co.nz’s position as NZ’s largest online fashion magazineComprehensive coverage of NZ Fashion Week, NZ Fashion… Show more At Times House Digital, I was the editor of NZ's largest online fashion magazine, www.fashionz.co.nz and online beauty magazine www.beautybible.co.nz. Responsibilities:Wrote and edited all content for the sites and EDMs and managed all content through Joomla CMSProduced articles, interviews, lookbooks, product features, event reviews and more.Maintained FashioNZ.co.nz’s position as NZ’s largest online fashion magazineComprehensive coverage of NZ Fashion Week, NZ Fashion Festival and L’Oreal Melbourne Fashion FestivalOversaw the full site redesign of both FashioNZ.co.nz and BeautyBible.co.nz Show less

Auckland, New Zealand

In this graduate role, I acted as sales support for the advertising sales team to achieve advertising revenues across an integrated media platform of newspapers, magazines and websites.