Natasia Malaihollo is the VP of Business at WYL where she leads sales, customer success, and marketing. Her unique background as a market researcher helps her infuse research methodologies and data insights into all of her decision-making processes and strategies, helping create more efficient business practices and optimal outcomes. Natasia is spearheading a landmark research study at WYL to create a standardized resident experience score in the housing industry.In 2014, Natasia started Wyzerr to gamify the market research process. Natasia led the company to grow its client base to over 2,200 businesses in 53 countries, including companies like Walmart, Google, Unilever, Procter & Gamble, and Kroger. Natasia exited the company in 2020.After Wyzerr, Natasia Malaihollo served as the Vice President of Business Development at PopCom, a high-tech alternative to brick and mortar retail stores. At PopCom, she launched PopShop Local, a go to market strategy that helped the company go from concept to recurring revenue by placing products made by local small business owners into high traffic retail locations. She successfully landed deals for the company that led to placement of the PopCom machines at premium locations like the Columbus Airport, Hilton New York Midtown, The Beverly Center, The Metreon in San Francisco, and University of Louisville.Natasia has won multiple business and innovation awards for her work over the years. In 2017, Smithsonian Magazine named Natasia to their annual Eight Innovators to Watch List. Other awards include: Forbes Under 30 Global Change the World, FedEx’s 36|86 Entrepreneurial award, CART Retail Innovation, Cincinnati Courier's Women Who Mean Business, and Kentucky's Thoroughbred Award.