Natassa Bouterakou possesses over 20 years of experience in the fields of marketing, finance, publishing, business administration and development, while her most distinct role was as Commercial Director of Kathimerini Publications. During her time in Kathimerini, Natassa supervised all commercial activities of the company, including both digital and print ventures. Her position required her to inspect the production of over thirty magazines, two newspapers and three websites, to organize and implement all events and sponsorship activities, manage and develop ad sales, establish and enforce strategies with a purpose to attain growth, acquire new customers and regulate client relationships. Her naturally acquired leadership skills and experience in publishing eventually granted her a position within the globally renowned mass media group of Conde Nast and in 2018, she became the Publisher of VOGUE Greece. In Spring 2020, Natassa joined Keywe, a multifaceted media agency, as its co-founder and managing director. Regardless of where she is or the projects she's engaged in, her tireless work ethic, innate deal-making aptitude and overall strategic approach allow her to effortlessly take on new initiatives, explore promising case scenarios and conquer new horizons in the field of business communications.