Natassa Koukli Email & Phone Number

Greece

Greece

Drives campaigns from briefing to implementation. Organizes all stakeholders for launching a campaign with multiple materials, touchpoints, contents & formats.Closely co-operates and leads internal designers & copywriters, advertising, media & social media agencies. Develops, along with the social media agency, the media marketing strategy to promote customer engagement and uplift brand awareness. Overviews and monitors the creation of appealing and creative digital content for all social media platforms. In cooperation with Digital Marketing & Media Specialist, evaluates data regarding content formats and campaign media effectiveness to optimize branding effectiveness.

Αthens

Applied digital communication (social media, website) generated content and delivered the daily newsletter send to the Association’s members.Managed corporate events acting as the project owner, including venue set up, creative material development, promotion, and administration.Been the main contact person and facilitator for the members of the Board. Participated in all Board Meetings.Cultivated strong relations with the Association’s members, supported and managed their requests.Supported and promoted the Association’s strategic initiatives including special projects, training sessions, sponsorships.Developed and promoted advertising sponsorship packages, to generate extra revenue for the Association.

Athens

 Challenged as a member of the start-up marketing team, to establish brand awareness and change market brand perception in the Greek market from ground zero. Implemented the first digital marketing and communication plan for the Skoda brand in Greece.  Managed the annual media and digital budget; prepared forecast, review, assessment. Supervised and organized 5-10 member teams for the execution of marketing plans (interdepartmental teams, outsourced partners). Developed and implemented dealer network strategies and plans to engage target groups with the brand vision. Applied digital communication (Social Media, SEM Google Ads,) and conventional communications channels for ATL and BTL advertising strategies. Build and support strong partner relations with the advertising and media agencies for the implementation of marketing plans New Launches & Events: Built strong brand awareness and consumer engagement after leading several BTL - ATL event launches, with new models, product displays at malls, exhibitions and dealers’ network, and via social media

Athens-Greece

Working as a free lancer on project assignment. Responsible for setting up the organisational procedures and communication channels between the company's marketing and sales dpt and the international fashion houses suppliers as well as the company and its national retail network. Marketing responsibilities include social media strategy, buzz and below the line activities. Brand awareness actions include brochures and catalogues, exhibitions, POP material for the retail network.

-Monitored the implementation of the company’s annual business policy-Planned and supervised promotional activities by dealer, to reach sales objectives-Trained & consulted sales people on issues of contacting and dealing with customers-Contacted the network on a daily basis to follow up and pursue sales targets

Athens-Greece

Initiated the formulation and implementation of the marketing strategy and brand plans for all Renault Passenger Vehicles• Initiated the development, planning and execution of communication and promotional plans (ATL & BTL activities), based on strategic alignment, consumer insights and local market needs.• Recommended pricing strategies and negotiates with the European headquarters, in order to attain competitive advantage and meet profitability targets.• Co-operated with external agencies (Advertising, Media, Research agencies etc.), as well as with the company’s regional headquarter•Liaised with the retail network in order to foster successful and aligned delivery of local marketing activities.

Athens-Greece

• Initiated the formulation and implementation of the marketing strategy and brand plans for my portfolio, • Initiated the development, planning and execution of communication and promotional plans (ATL & BTL activities), based on strategic alignment, consumer insights and local market needs.• Controled the expenditures for marketing activities and suggests proper management and allocation of media and promotional budget.• Recommended pricing strategies and negotiates with the European headquarters, in order to attain competitive advantage and meet profitability targets.• Co-operated with external agencies (Advertising, Media, Research agencies etc.), as well as with the company’s regional headquarters.

Mba, Business/Commerce, General

Bachelor Of Science (Bs), Marketing