Responsible for underlining, impact analyses of marketing (CMO) strategic initiatives and marketing relevant initiatives across organization, including regional/global programs. Driving and facilitating marketing strategy development, act as the central coordination and steering point for support, securing customer insight foundation throughout the process. • Performing benchmarking analysis as the main tool for efficiency improvement identification in various areas of CMO division, within BU and/or across the CEE region, addressing existing operating models sustainability and further development.• Driving and facilitating marketing strategy development, act as the central coordination and steering point for support, across all departments in CMO division and in collaboration with the other CxO divisions, securing market and customer insight foundation throughout the process. Responsible for underlining, impact analyses of marketing (CMO) strategic initiatives and marketing relevant initiatives across organization, including regional/global programs.• Manage the marketing roadmap process across all segments and ensure business criteria oriented prioritization in line with the strategic marketing goals; Responsible for CMO division project portfolio planning, prioritization and monitoring process. • Run the annual and quarterly forecasting process within CMO division and ensure a timely and accurate delivery, in line with the strategic marketing goals. Monitor the budget spend in CMO division and run marketing efficiency analyses.• In this role, act as CMO SPOC towards strategy (CSO) and finance (CFO) division, ensuring marketing projects prioritization, holistic and high quality inputs related to financial and BoD reporting.

˗ Responsibility of managing new team of 18 people, where analytical areas of reporting, analysis, market research and competitor intelligence were brought together for the first time. Full leverage of information giving complete overview of the customer and the market.˗ Building new and unified Telenor Serbia & Montenegro management reporting framework including daily dashboard, weekly report with revenue projections compared to ambitions and monthly levels follow up, tracking company and segment level subscriptions and gross margins KPIs.˗ Established full alignment on projections and reporting. This new reporting structure enabled close and continuous monitoring for potential gaps between ambitions and actual performance, enabling P&L owners to act efficiently.˗ Supporting organization by providing deep dive analysis on customer affinity, campaigns profitability, usage habits, price plan portfolio developments and market trends. Driving network study, customer segmentation, HS portfolio optimization. Supporting process of development of brand and communication strategy.˗ Building Competitor intelligence toolkit for creating Competitor overview that was communicated to the different levels of management from TMM to the specialists. Source of information that are internal DWH data, market research insights and competitor’s financial statements were used to derive information on GA, SIM and revenue market share, HS and SIM only sales share, brand positioning, campaign and communication effectiveness.˗ Evaluations of the potential risks and opportunities on the market through lens of competitors’ activity and their impact assessment on market trends as well as on company performance.˗ Opex cost code owner with substantial Opex savings through optimization of market research tracker studies usage. Challenges of planning, recording and follow up was recognized and overcome with close cooperation with finance division.

˗ Leading team of 20 people responsible for reporting & analysis, CLM and DWH development.˗ New CLM process implementation – introduction of new Stealth marketing concept covering micro segmentation of customer base and its needs.˗ Integration of DWH development departments (Technical BI) into marketing organization˗ Setting up Standard Operative and Analytical Management reporting framework supporting initiation and evaluation of market plan and related decisions.˗ Revenue driver identification, spending models creation and utilization in everyday decision making.˗ Tight cooperation with Finance division on the tasks of full gross margin reporting alignment, data source and process identification and mapping, providing management with full understanding of the differences and how to overcome them.˗ BI&DWH Program Leader responsible for priorities coordination, dependences identification and risk management. Setting up governance around program (steering committee, roles, responsibilities, decision making, follow up process). Cooperation in cross functional environment with establishment of processes that are centralized, formalized, standardized and measured.Experience from Telenor Hungary gave me opportunity to develop understanding of local market specifics and common traits of CEE region. Beside analytics related areas (analysis and CLM), I was responsible for the program leadership managing cross functional team from the very first step of program initiation, building awareness, governance establishment, dependence and risks identification.