- Creation and adaptation POS materials, cooperation with agencies and printing houses, creation of promo activities and promotions; creation of marketing plans in cooperation with foreign partner marketing team and conduction of plans- Presenting of novelties in product programme, work as key account within opthamology and optical bussiness, comunication with customers, presentations and education for their employees. - Working closely in everyday work with doctors – opthamologists and opticians.- Key accounts managing – creating plans and goals, and following them. - Creating individual marketing activities with key accounts- Logistic, assesment of future sales and supply, planning- Launching of new products on a market, marketing and presentations on launching of new product- Active participation in budgeting and making marketing plans in cooperation with foreign partners