Nathalie Balda Email and Phone Number
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With over 14 years of experience in creative marketing and social media, I help clients bring their campaigns to life through innovative and data-driven creative that generate buzz, engagement, and visibility. As a freelancer, I work with leading streaming platforms and entertainment companies, such as Netflix, Hulu, Disney+, and Paramount+, to design and execute social media strategies and content that fuel fandoms and drive business results. Previously, I was the Global Social Marketing Lead for WhatsApp at Meta, where I oversaw and led key work streams within the global WhatsApp marketing team. I was responsible for developing and implementing social marketing communications and initiatives that supported and built the WhatsApp brand in the eyes of its users and communities across the globe. I also conceptualized and executed several creative brand stunts, events, and stories that earned millions of impressions and organic coverage in the media. Before that, I worked in entertainment companies like HBO, Netflix and Amazon Prime Video as a social media manager.I am passionate about entertainment, content creation, and storytelling, and I rely on my deep understanding of the ever-changing social media landscape and my skills in new media, marketing communications, and creative direction to deliver impactful and memorable campaigns. My goal is to create lasting impressions and connections with audiences through compelling and authentic narratives.
Hstl Productions
View- Website:
- hstlproductions.com
- Employees:
- 56
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Svp Of Creative And PartnerHstl ProductionsLos Angeles, Ca, Us
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Svp Of Creative & PartnerHstl Productions Dec 2024 - PresentLos Angeles, Us
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Social And Creative Marketing ConsultantHstl Productions Jan 2022 - Dec 2024Los Angeles, UsFreelance social media and creative marketing consultant. Content Strategist, Director, Producer of all things social.Clients: Netflix (Social AOR for all brand and multi cultural channels, second year in a row), Hulu, Disney+, Cue Health, Hatch, Paramount+, Amazon Prime Video, CBS, GRAMMYs, MLS, Amazon Music, Pinterest, LinkTree, AppleTV+
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Global Social Marketing Lead, WhatsappMeta Jan 2021 - Jan 2022Menlo Park, Ca, UsOversee and lead key work streams within the global WhatsApp marketing team. Responsible for leading strategic development and execution of social marketing communications and initiatives that support and build the WhatsApp brand in the eyes of its users and communities across the Globe. Develop global social strategy and content both on and off platform, as well as building external fame and visibility for our initiatives. -
Sr. Social Marketing Manager, Prime VideoPrime Video & Amazon Studios Nov 2018 - Dec 2020Seattle, Washington, UsLead global marketing efforts for Amazon Prime Video's Original franchises (The Boys, LOTR and Wheel of Time). Focused on creating innovative by social strategies and breakthrough content leveraging both established and emerging platforms while delivering business results. Responsible for strategizing, developing and executing earned media focused campaigns with the objective of fueling fandoms, encouraging engagement and increasing conversation as well as awareness for APV's global original titles across multiple online and offline channels. -
Marketing ManagerNetflix Oct 2017 - Oct 2018Los Gatos, Ca, UsDevelop strategies to help grow an audience and ignite fandom for Global Originals series, movies and documentaries with the objective of increasing word of mouth and organic engagement across social channels. Lead creative development of earned and paid media efforts for global original titles. Co- develop brand communication efforts with cross functional teams. Working with marketing teams across the business to educate and integrate social media with all marketing efforts. -
Social Marketing ManagerNetflix Sep 2016 - Oct 2017Los Gatos, Ca, UsDeveloped and implement Netflix Global Original title strategies to engage Netflix fandoms across social media channels. Oversaw both short and long- term strategies and tactics for global original titles. Worked with internal and external teams to create marketing and social campaigns across multiple online and offline channels focused on increasing word of mouth and generating earned media results. Collaborated with cross-functional teams including marketing, publicity, legal, visual communications and content to promote original titles as well as positioning Netflix as a brand in emerging markets. Developed in-depth analysis on social conversation with consumer insights to understand the impact on the business. Managed budget for different teams including, regional, local and show projects. Analyzed media and marketing data before, during and after implementation while tracking industry trends to optimize campaigns. Identified potential threats and opportunities leveraging social listening tools to promote shows and brands.
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FounderMiami Food Porn, Llc Sep 2013 - Dec 2017We make Miami drool over our Instagram photos and through our blog posts where we bring you all of the delicious deets behind some of the places we deem worthy of the #Miami_FoodPorn tag of approval.We’re not food critics or even experts in the field. We’re just two ravenous chicks who like to dish about food. We approach our reviews with candor, personality and humor (or so we like to think) because after all, it’s food we’re talking about! This is supposed to be fun.Our goal is to encourage you to expand your horizon and step outside your culinary comfort zone. We dare you to turn on your taste buds. Play the field. Indulge in some X-rated eats. Why? Because you deserve a guilty, gluttonous pleasure. We’re here to tell you it’s okay to freak for food.www.miamifoodporn.com | @MIAMI_FOODPORN -
Social Media SpecialistHbo Latin America May 2015 - Sep 2016Coral Gables, Fl, UsOversee and deepen the relationship with consumers by creating environments that foster brand dialogue and provide enhanced experiences that encourage consumer proximity to our channels, including but not limited to, Social Marketing, online video, widgets, etc. Develop Social Media strategies for designated titles, ensuring each property has a strategic and tactical supporting plan that includes a social correspondence and that is aligned with the overall Marketing Strategy. Lead in the strategic development of the digital voice and content strategies for HBO MAX brands, including the Series specific communities. Manage the development and execution of all Social Media strategies, promotions/ contests, content and activations including the project management of related microsites or multi-platform plans. Manage and oversee the development of department Coordinators & Social Media Coordinators. -
Social Business AnalystNewlink™ Mar 2014 - May 2015Miami, Fl, UsResponsible for developing a social media strategy for MTV’s “Acapulco Shore”, the ongoing monitoring, asset creation and management of client’s profiles. -
Online Marketing And Digital Media SpecialistZonin Usa, Inc Mar 2012 - Feb 2014Gambellara, Vicenza, It_ Responsible for coordinating, supporting and executing campaigns through various online marketing channels to drive lead generation and increase sales in key segments. _ Establish an Internet presence for the brand as well as developing and maintaining relationships with bloggers, writers, journalists and consumers. _ Responsible for digital production of the company's digital media and print needs including original graphics, photos and videos._ Create, implement and manage comprehensive social media strategy to increase brand awareness and recognition across the US._ Analyze and report on the effectiveness of various online marketing tactics to develop a comprehensive set of effective marketing tools including SEO/SEM to enhance competitiveness._ Manage and update all web content for Casa Vinicola Zonin USA and all its affiliates._ Generate reports, analyze data and create recommendations pertaining to assigned responsibilities._ Organize and document marketing and sales events._ Develop graphic design and video production material for online and print purposes. _ Assist the marketing department with the development and coordination of marketing and advertising projects. -
Marketing CoordinatorAlmost Famous Mar 2011 - Mar 2012Collateral development, customer satisfaction analysis, sales programs, product development and service programs, social media administrator, graphic designer and front end developer. -
Graphic Designer / ProducerEcuavisa Internacional Jan 2010 - Mar 2010Guayaquil, EcDesigned graphics and set for TV show "Así Somos" as well as strategized the advertising campaign that included guerrilla and viral advertising for the launch of the show. -
Disney College Program Cast MemberThe Walt Disney Company Jun 2007 - Dec 2007Burbank, Ca, Us
Nathalie Balda Skills
Nathalie Balda Education Details
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The Art Institute Of Fort LauderdaleAdvertising -
Eastern Illinois UniversityGraphic Design
Frequently Asked Questions about Nathalie Balda
What company does Nathalie Balda work for?
Nathalie Balda works for Hstl Productions
What is Nathalie Balda's role at the current company?
Nathalie Balda's current role is SVP of Creative and Partner.
What is Nathalie Balda's email address?
Nathalie Balda's email address is na****@****ail.com
What is Nathalie Balda's direct phone number?
Nathalie Balda's direct phone number is +178689*****
What schools did Nathalie Balda attend?
Nathalie Balda attended The Art Institute Of Fort Lauderdale, Eastern Illinois University.
What are some of Nathalie Balda's interests?
Nathalie Balda has interest in Social Services, Children, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Nathalie Balda known for?
Nathalie Balda has skills like Social Media Marketing, Advertising, Social Media, Public Relations, Online Marketing, Marketing, Graphic Design, Adobe Creative Suite, Indesign, Marketing Communications, Digital Media, Graphics.
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