Natalie Chabot Liskey Email & Phone Number

Lead marketing department including employee and external vendor development. Focus on the customer journey, the importance of research, understanding market conditions, and customer experience. Direct strategic omnichannel marketing campaigns for LE businesses. Manage budgets of multiple businesses with diligence to ROI and business objectives. Align with internal stakeholders to ensure alignment on objectives. Execute and consult on human resource and internal communications strategies.

Delivering marketing strategy and internal communications to the family of businesses under Lerman Enterprises.Founded in 1947, Lerman Enterprises is one of the largest steel processors and distributors in the United States with over 20 facilities and over 2,000 employees in Brazil, Mexico, and the U.S.

South Bend, Indiana, Us

Delivered marketing insights and strategies for messaging, segmentation, personas, internal and external alignment, and content planning. Gathered real-time insights about what’s most important to customers and why they pick who they pick vs. competition. Taking these keen insights and mapping it into a tactical marketing plan and acting as a liaison between the plan and internal/external partners

Connecting people with brands, and keeping them connected. Develop full service marketing strategy for clients. Focusing on analysis of client’s existing brand/s, development of KPI, and continually monitor strategy for effectiveness.

Developed marketing campaigns using traditional advertising, social, and digital media. Worked with leadership to develop events, contests and promotions to drive engagement. Presented, negotiated, executed and reported on all campaigns. Tailoring to clients’ needs and desires. Awarded: 2015 Leading Change Award

South Bend, Indiana, Us

Developed, managed and reported on local and national multi-media advertising campaigns. Trained and consulted clients (and non clients) on digital trends and landscape. Worked on company’s strategic teams on revenue and product growth. Awarded: 2011 Digital Sales Innovator Award, 2012 Most 4th Quarter Revenue Growth Award, 2013 Digital Salesperson of the Year