Natcha Wachpanich Email & Phone Number

United States

Bangkok, Bangkok City, Thailand

Exploring new opportunities for CJ MORE through the use of innovation and technology.

Bangkok Metropolitan Area, Thailand

Achievements:- Co-led a new service focusing on software training and workshop for business units aiming to retain existing software clients, the result is satisfying as we successfully helped renew contracts and closed more new deals and the service itself also generates revenue for the company- Led a team to create a new framework and metrics to evaluate influencers’ performance and raised the standard for the analytics department- Established a speaker club that aims to train… Show more Achievements:- Co-led a new service focusing on software training and workshop for business units aiming to retain existing software clients, the result is satisfying as we successfully helped renew contracts and closed more new deals and the service itself also generates revenue for the company- Led a team to create a new framework and metrics to evaluate influencers’ performance and raised the standard for the analytics department- Established a speaker club that aims to train analysts to be the company’s representatives or guest speakers at well-known tech and marketing events, and as special lecturers at leading universitiesResponsibilities:• Lead the data consulting team to perform a variety of research for clients, specifically communication/creative agencies• Oversee team growth and direction in terms of scope of work, skill sets, career path• Continuously maintain and uplift work quality standard for analytics department• Work as a product owner for analytics department, specially for social listening research, in exploring and identifying new opportunities to expand the market• Create and construct a number of new initiatives (as a project lead / a team player) to build new products and services i.e. new research frameworks and approaches• Develop and implement strategies to improve existing products and services Show less

Bangkok Metropolitan Area, Thailand

• Worked closely with clients i.e. creative/digital solution agencies by providing data consultation ranging from data collection, data processing, analysis, and reporting• Designed and performed a full process of research including methodologies & approaches, assumptions, data analysis, and outputs according to clients' briefs• Conducted different types of research that meet different objectives e.g. strategic planning, campaign execution plans, and campaign performance evaluation•… Show more • Worked closely with clients i.e. creative/digital solution agencies by providing data consultation ranging from data collection, data processing, analysis, and reporting• Designed and performed a full process of research including methodologies & approaches, assumptions, data analysis, and outputs according to clients' briefs• Conducted different types of research that meet different objectives e.g. strategic planning, campaign execution plans, and campaign performance evaluation• Explored and interpreted data to find the right consumer insights/implications as well as making useful and actionable recommendations• Experienced in a wide range of industry and product based research for clients in Alcoholic Beverage, Real Estate, Food Retail etc. Show less

Bangkok Metropolitan Area, Thailand

• Helped create and execute an end-to-end servicing strategy for consumer card products in Thailand• Helped create and construct new products and services as well as develop and implement strategies and initiatives to improve existing products and services• Identified key drivers and development areas to create an action plan to meet and exceed customer scorecard targets that define best in class service• Supported loyalty programs for high-valued customers as well as the planning… Show more • Helped create and execute an end-to-end servicing strategy for consumer card products in Thailand• Helped create and construct new products and services as well as develop and implement strategies and initiatives to improve existing products and services• Identified key drivers and development areas to create an action plan to meet and exceed customer scorecard targets that define best in class service• Supported loyalty programs for high-valued customers as well as the planning and organization of customer-related marketing and loyalty events• Co-ordinated both locally and across a global organization to ensure a seamless servicing and fulfillment process within the local market• Supported the production of customer communications as well as marketing and other promotional materials• Monitored and ensured programs and services are in compliance with local regulations and company policies• Managed annual operating expenses and advertising and promotion budgets Show less

Bangkok Metropolitan Area, Thailand

• Promoted marketing activities by planning and utilizing social media for client’s company• Created marketing campaign and activities for client’s customer via social media to increase sales, create brand awareness, and build a good image for client’s company• Co-ordinated directly with client’s department and other organization to follow 1 and 2 effectively• Prepared customer reports• Managed online advertisings e.g. Facebook Ads• Wrote, proofread, and edited content… Show more • Promoted marketing activities by planning and utilizing social media for client’s company• Created marketing campaign and activities for client’s customer via social media to increase sales, create brand awareness, and build a good image for client’s company• Co-ordinated directly with client’s department and other organization to follow 1 and 2 effectively• Prepared customer reports• Managed online advertisings e.g. Facebook Ads• Wrote, proofread, and edited content before releasing to the public eyes• Collaborated with all internal teams including the content writers and the graphic designers to ensure final works are developed according to clients’ needs Show less

Bangkok Metropolitan Area, Thailand

• Translated how-to articles from English to Thai• Localized contents for Thai readers

Bangkok Metropolitan Area, Thailand

• Assisted Head of Communications and Regulatory Affairs in performing tasks to raise corporate awareness• Planned and organized events and campaigns for marketing purpose to raise corporate awareness• Co-ordinated with the reporters and other suppliers on various projects e.g. distributing press releases to all media, holding a conference briefing about the company’s researches and studies, and holding an interview between the media and staff for articles and news updates.•… Show more • Assisted Head of Communications and Regulatory Affairs in performing tasks to raise corporate awareness• Planned and organized events and campaigns for marketing purpose to raise corporate awareness• Co-ordinated with the reporters and other suppliers on various projects e.g. distributing press releases to all media, holding a conference briefing about the company’s researches and studies, and holding an interview between the media and staff for articles and news updates.• Co-ordinated with suppliers depending on projects such as Corporate New Year Gifts • Created media and communication materials such as posters, web banners, internal videos• Translated press releases, reports, and other PR messages Show less

• Communicated with customers, mostly foreign visitors to Thailand, about products available in store• Checked and organized stocks• Supported events held by the company such as Dark Valentine Concert, happening@house etc.

Master’S Degree, English Translation

Special Research Topic: Collaborative and Crowdsourced Translation in the Age of Media Evolution: a Case Study of TED Translators.

Bachelor’S Degree, English Language And Literature/Letters

Activities and Societies: 1) Vice President of CU Blood, a voluntary campaign in cooperation with Thai red cross which encourages.

High School, English - French Program

Activities and Societies: 1) Coordinator and Content Editor for the School Yearbook of 2011 2) Assistant Editor and Columnist for a school.