Nathaniel Cramer Email & Phone Number

Drive strategy for content marketing programs, marketing automation, optimization for lead generation, conversion and retention. Responsible for content strategy, media buys, content development, inbound & outbound marketing, marketing automation, lead scoring, prospect nurture, client communications, channel marketing development, influencer campaigns - consistently meeting aggressive project deadlines, lead gen & revenue goals."Marketing Engineer" tasked with designing technology solutions to solve communication and biz dev challenges by making use of integrated marketing platforms (Marketo, GTW, Adwords, SF, Unbounce, etc) for efficiency and scale.Given "Seventh Player" Award for driving Marketing and Sales alignment / collaboration for record sales.

Content marketing strategist, digital content producer, inbound marketing proponent with passion for demand generation, nurture, SEO, SEM, A / B testing, conversion optimization, email, marketing automation. Particular fondness for Marketo.Deliver strategy, campaigns, content, and results to companies ranging from established financial firms to software startups, agencies, and local businesses. Client / brand experience includes ByAllAccounts (acquired by Morningstar, Inc.), Volvo, BMW, Jaguar, KnowledgeVision, Knovio, Eatwise, 1013Studios, and more.

Drive leads and online sales. Manage products, budgets, vendors. Drive PR, messaging, search, social, webinars, email, collateral, microsite development across five strategic business units, resulting in record sales. Support all aspects of Marketing for IMN, a SaaS provider specializing in digital content marketing services. IMN empowers businesses to communicate with customers, driving measurable brand impact, product visibility, leads and sales via email, newsletters, microsites, social media, and mobile channels. IMN is a leading provider of digital marketing solutions to the automotive, financial services, and direct selling industries and delivers innovative advertising solutions to small businesses in local geographies.

Develop marketing automation strategies and programs for direct-to-consumer acquisition, conversion, and retention. Drive free-to-paid subscription and loyalty strategy via PPC, email, landing page optimization, web registration funnel optimization, and customer development surveys. Write, edit, design consumer marketing materials for B2B and B2C SaaS offering.

Boston, Massachusetts, Us

Internet Marketing Manager responsible for developing content strategies to achieve business goals of now $6.9B information security company. Develop best practices, implement, own results of online acquisition, conversion, and thought leadership programs. Responsible for site planning, content development, search engine optimization, paid search strategy and execution for thought leadership programs. Drive strategy for custom landing page conversion programs. Launch marketing site for all-new SaaS solution for SMBs. Develop nurture strategies and programs designed to leverage Eloqua automated demand generation capabilities. Use analytics tools to set baselines, measure, analyze, optimize and report on program performance. Evangelized free Google tools: Analytics, Adwords, Adwords Editor, Website Optimizer.

Content department founder responsible for SEO, messaging strategy, copywriting, content development for portfolio of brands. Led organic search optimization efforts, conducted keyword research, wrote paid search ads. Developed strategies, brands, campaigns. Built team of creatives, DBAs. Led messaging strategy for integrated Vacation Outlet branding campaign; developed across Web, DM, outdoor, print, radio: traffic up 100% Y.O.Y.; online conversion up 48% Y.O.Y.; print component named “Top 10 Most Creative, US” – Metro Global Print Awards ’05Managed large interactive projects and crafted integrated campaign messaging for clients: Yahoo!, Amazon, Overstock, Wal-Mart, Expedia, Orbitz, priceline Natural search optimization (SEO) resulted in high rankings for terms in competitive consumer travel space

Established 100% online marketing communications and editorial business serving non-native English-speaking clients. Developed advertising, scholarly papers, web content. Ensured publication of client manuscripts in biomedical journals, including Nature, Cellular Signaling. Wrote copy for Toshiba, Global Online Japan; provided consultation to Mitsubishi MotorsProduced English version of Practicing Relationship Marketing in Japan for Japan 2000 Marketing and Advertising Yearbook published by Dentsu, premier Japan ad agency