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Brand and innovation strategist with 15 years of experience across a variety of verticals. At TRIPTK, I lead a team of researchers, strategists and designers who help companies grow through portfolio, brand and product strategy. Our approach is rooted in decoding culture and recoding brands to lead in the spaces they operate.I'm also the co-founder of King David Tacos, a New York breakfast taco brand with roots from Austin, Texas. With over 3 million tacos sold and served in over 70 locations across the city, I'm proud to say that we’re responsible for bringing the perfect breakfast food to the discerning streets of NYC. Building KDT has complemented my consulting career by offering me the experience of an owner, operator, marketer, and any-kind-of-problem solver.
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Vp, Brand MarketingShake ShackNew York, United States -
Head Of Strategy, North AmericaTriptk Jun 2024 - PresentNew York, Ny, UsLeading TRIPTK's incredible team of strategists as they find new ways to help brands grow, shape culture and make a positive contribution to society. -
Principal, Brand & Innovation StrategyTriptk May 2023 - Jun 2024New York, Ny, UsServed as executive strategy lead on upstream strategy engagements. Supported our CSO in managing the growth of our strategy team, offering and culture.Clients: Microsoft, The Consumer Technology Association, Constellation Wine & Spirits, Mars Wrigley, Delta Airlines, PDC
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Senior Director, Brand & Innovation StrategyTriptk Apr 2018 - May 2023New York, Ny, UsSupported our Founder-CEO in taking TRIPTK from a 5 person single-office boutique to a 40+ headcount, globally-respected brand transformation consultancy.Clients: Diageo, PepsiCo, Mars Wrigley, Reckitt, Cronos, IMAX, Walk-On’s Sports Bistreaux
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Owner & Co-FounderKing David Tacos Jan 2016 - PresentNew York, Ny, UsBuilding and growing a multi-channel food business in NYC. Getting the culinary capital of the world hooked on breakfast tacos🤘- Established success in Wholesale, Mobile + Brick & Mortar Retail, Catering, and Direct Grocery- Launched a DTC channel (Taco Drops) to serve the home-bound during Covid- Built out 11,000 sf GMP audit-certified production facility and retail space in Prospect Heights- Created a passionate, loyal fanbase across NYC ❤️ -
Strategy DirectorMullenlowe U.S. Oct 2017 - Apr 2018Boston, Los Angeles And New York, UsDeveloped brand and product-level advertising strategy, sharpened communication planning skills in the finance sector. - Led strategy for E*TRADE and Nuveen Asset Management- Effie Gold winning ‘Don’t Get Mad, Get E*Trade’ work featured in the Super Bowl - Wrote and sold the strategy for ‘Investing By Example’, Nuveen’s first brand campaign in over 10 years at the time -
Senior StrategistRedscout Apr 2014 - Sep 2017New York, Ny, UsLearned brand-led innovation and how to guide clients through big change. Focus on brand positioning, consumer insights, cultural strategy, product innovation, and visual identity. Strategy lead for ZocDoc, PepsiCo, Google Play, General Mills and Masterbuilt. -
Senior StrategistRed Peak Mar 2012 - Apr 2014Taipei, TwLearned how to guide brand identity work as a strategist and fell in love with writing copy. Served as the strategic lead on the Intel account (Identity AOR). Touched everything identity related: visual system, brand initiatives, product positioning, packaging refreshes, and naming.Wrote industry publications and served as our in-house copywriter. Creative for Lisa Sanders PR shortlisted at 2013 NY Festivals and won a D&AD award. Also met Liz here. Later we got married and started KDT ❤️ -
Strategic PlannerR/Ga Apr 2011 - Mar 2012New York, Ny, UsLearned how to work into a product development team as an insight specialist. Served as a strategist on the Nike Digital Sport product development team. Focused on bringing insights and the consumer voice to Nike+ GPS and Nike Fuelband offerings. -
Project Director, Consumer & Cultural ResearchFlamingo International May 2008 - Apr 2011London, GbLearned the ropes of consumer and cultural insight through thousands of hours of focus groups, IDIs, expert interviews and in-home ethnographies. Moderated a lot. Learned to write a story. Traveled the world. Worked with the brightest.Designed and executed consumer & cultural research engagements, leading relationships with clients such as Apple, Puma, Diageo, Droga5, and Wolff Olins. -
Product DesignerNsi Aug 2007 - Apr 2008Awans, BeLearned commercial product development in toys. Designed young children's craft and science kits. Also served as project manager, responsible for product development timeline, manufacturing management, and resourcing.
Nate Dwyer Skills
Nate Dwyer Education Details
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Pratt InstituteArt History
Frequently Asked Questions about Nate Dwyer
What company does Nate Dwyer work for?
Nate Dwyer works for Shake Shack
What is Nate Dwyer's role at the current company?
Nate Dwyer's current role is VP, Brand Marketing.
What is Nate Dwyer's email address?
Nate Dwyer's email address is nw****@****ail.com
What is Nate Dwyer's direct phone number?
Nate Dwyer's direct phone number is +134760*****
What schools did Nate Dwyer attend?
Nate Dwyer attended Pratt Institute.
What skills is Nate Dwyer known for?
Nate Dwyer has skills like Brand Architecture, Design Strategy, Marketing Research, Idea Generation, Marketing, Market Research, Product Development, Qualitative Research, Customer Insight, Brand Development, Strategy, Innovation Consulting.
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