Director of Marketing and brand development for all New Cal Metals' construction product lines.

• Orchestrated a complete brand overhaul and re-launch strategy for Vulcan Vents, effectively doubling revenue within 2 years.• Created competitive, education centric, marketing strategies to re-establish our position as the market leader.• Championed the redesign of all web/digital and print material, effectively increasing our web traffic to over 6k new users per month. • Increased our brand's effective utility by redesigning all CAD, technical libraries and photo references… Show more • Orchestrated a complete brand overhaul and re-launch strategy for Vulcan Vents, effectively doubling revenue within 2 years.• Created competitive, education centric, marketing strategies to re-establish our position as the market leader.• Championed the redesign of all web/digital and print material, effectively increasing our web traffic to over 6k new users per month. • Increased our brand's effective utility by redesigning all CAD, technical libraries and photo references, increasing the brand’s value to the consumer.• Conducted lectures, presentations and live demonstrations as part of our education campaigns, increasing brand trust with architects, regulatory bodies and contractors. Show less

• Developed an effective guerilla GTM strategy within an over saturated market, achieving $100,000 gross revenue in year 1.• Responsible for creating all branding, packaging, product mixology, web design, apparel, and tradeshow build outs, leading to the brand's cohesive identity and life style appeal.• Targeted diverse market segments, creating two different products lines that appealed to multiple personas.• Successfully landed global distribution within 6 months of launch and… Show more • Developed an effective guerilla GTM strategy within an over saturated market, achieving $100,000 gross revenue in year 1.• Responsible for creating all branding, packaging, product mixology, web design, apparel, and tradeshow build outs, leading to the brand's cohesive identity and life style appeal.• Targeted diverse market segments, creating two different products lines that appealed to multiple personas.• Successfully landed global distribution within 6 months of launch and became available in 11 different counties.• Orchestrated two competitive 'trick teams' that drove our 'boots on the ground' marketing campaign.• Managed and cultivated our social media accounts achieving 5,000 + engaged followers. Show less

• Senior application developer responsible for the UI/UX of DHCS California's-MMIS attestation application and management system.

• Responsible for modeling 3D stand-ins for primary action sequence and script visualizations as well as finish modeler for films and music videos.• Projects included: Disney, Black Eyed Peas, Fast & Furious 4 & 5, Smurfs and Cat's and Dogs 2, Hansel & Gretal: Witch Hunter

• Using 3D wizardry, we converted real-world people into life-like 3D characters for use in Hollywood blockbusters, AAA video games, and commercials.• Projects included: Grad Theft Auto, Speed Racers, Dragon Ball Z, Terminator, Heroes, The Box, Angels and Demons, The Race to Witch Mountain, and Toyota

• Architected Sutter Health's entire content body of information into a navigable and scalable hierarchy.• Co-engineered and developed the company's first ever, intranet and CMS system• Established fundamental design and UI/UX reference standards for the system wide CMS roll out to affiliate networks.• Developed in various web programming languages to ensure maximum functionality and operability, including Javascript, HTML 4-5, CSS, ColdFusion, Java, and SQL.