As the Co Founder and CEO of Drink Cafiend, I help lead a passionate team in creating a premium tea brand that blends innovation with tradition. Our mission is to offer a unique tea experience that energizes and uplifts, all while delivering the finest quality ingredients.Key responsibilities include:•Brand Development & Strategy: Developed Drink Cafiend from concept to reality, positioning it as a growing favorite among tea enthusiasts. Available online and various stores and coffee shop in Southern California. •Product Development: Collaborated with tea experts and suppliers to craft our signature blends, ensuring every can delivers both flavor and function.•Marketing & Sales: Led successful launch campaigns, expanding our reach through e-commerce platforms and retail partnerships.•Business Operations: Oversee all aspects of business operations, including supply chain management, financial planning, and team leadership.•Customer Experience: Prioritize customer satisfaction by cultivating a community of tea lovers and maintaining high standards in product quality and service.At Drink Cafiend, we’re more than just a tea company—we’re building a brand centered around well-being, and creativity

As the Social Media Manager and Content Creator for RSD Brands, I lead the creation and execution of data-driven social media strategies across all platforms. My focus is on producing engaging, high-impact content, managing brand voice, and driving digital engagement to elevate brand visibility and foster customer loyalty. I collaborate cross-functionally with marketing, design, and sales teams to ensure alignment with business objectives and maximize campaign impact. Utilizing analytics tools and performance metrics, I continuously refine strategies to drive growth and optimize community engagement. In addition, I manage influencer partnerships, paid campaigns, and stay ahead of digital marketing trends to keep RSD Brands at the forefront of the industry.

content contributor

• Defined and delivered upon the social media and content approach, establishing short- and long-rangeplans, accelerating awareness, and creating brand equity via creative storytelling and effectivemessaging.• Recruited, mentored, and led a cross-functional team (content creators, designers, artists) of 10,providing ongoing guidance and support to enable continuous team development.• Headed content management, directing all content creation, and managing the content calendaracross all channels (Facebook, Instagram, TikTok, YouTube, google, generating millions of impressions,engagements, and views monthly.• Coordinated 3+ campaigns, creative projects, and activations (paid search, display, social media)concurrently, controlling budgets of up to $10K, leading all resources and assets across the 360-cycle,and growing a strong followership across channels.• Expanded the use of SEO/SEM, amplifying brand vision, reinforcing the mission statement, and catalyzingengagement by 70%.• Measured and tracked KPIs, growth, and efficiency targets, leveraging analytics to evaluateperformance and continuously fine-tuning strategies to maximize returns, boosting• Translated consumer and market insights into actionable intelligence, outlining opportunities anddeveloping tailored strategies to maximize brand reach, supporting a 50% YoY growth in revenue.• Designed, curated, and published gripping content, elevating creative output and building a uniquebrand identity.• Maintained a keen awareness of the trends and forces shaping the industry to sustain the brand’s competitive advantage.

Co filmed & Edit by Nate Richter

Partnered with the Executive Team in advancing the overall digital marketing approach while leadingthe social media and content strategy.• Directed content management, managed the content calendar, produced compelling content, andcreated effective brand storytelling to maximize brand equity, reach, and engagement.• Led end-to-end production, from script writing to filming, editing, and post-production, delivering 6+projects monthly and meeting 100% of deliverables.• Translated user and market insights into actionable intelligence, outlining opportunities and developingtailored strategies to maximize reach and sustain a 50% yearly growth.• Researched, identified, and signed athletes and creators, building a robust influencer program anddelivering a further 82% increase in overall engagement.• Planned and executed live social media events and activations, delivering up to 87% ROI.• Delivered a continual boost in performance and impact, sustaining a continual boost in impressions engagement, post link clicks, and video views, growing audience by 93%

Influenced the social media strategy, co-directed content management, established the contenteditorial roadmap, and produced creative multimedia content.• Designed, developed, and implemented creative branding and marketing plans, leading multiple high-impact campaigns and creative projects and delivering a 77% ROI.• Fostered a 90% increase in engagement and gained 300K+ new followers across channels by developing engaging and Sharable content (video and graphics)