Develops and implements the marketing strategy, including solution/product/vertical campaign plans, executions, and measurement processes. Directs the creation of cross-channel media plans which integrate into the customer journey at an enterprise level. Leads a team in conducting competitive market research and voice of sales to determine marketing material creation, optimize the media mix, and support overall division results. Oversees a marketing budget of $1.2M. Attracts and develops talent, identifies and implements process improvement, executes strategy, and leads cross-functionally in a matrixed organization. Builds campaign programs that leverage inbound and outbound tactics to generate qualified sales opportunities and differentiate SHW solutions and products.Key Accomplishments:🔹 Segment-Focused Website Creation: Created a new website that effectively addresses and serves the needs of seven different customer segments and stands up multiple demand generation tactics and campaigns. Led to an increased ability to fill the unique needs of individual customer segments and generated a 10% lift in traffic.🔹 Increased Digital Presence: Spearheaded a move to digital engagement on B2B digital/mass media platforms.🔹 Product Launch Innovation: Developed a product introduction process that reduced market acceptance of new products from 18+ months to < 6 months.🔹 Improved Lead Generation: Enhanced tradeshow prospecting to generate a 12x funnel (40% YoY increase).🔹 Customer-First Marketing Strategy: Crafted a plan and created buy-in for a cohesive, customer-centered brand voice that is now used by the entire general industrial division of SHW.🔹 Marketing Prioritization in a Matrix Setting: Strategically prioritized competing marketing requests from multiple division directors by assessing the largest areas for growth, creating an opportunity funnel that consistently delivers returns of 10x or higher on investments for all digital campaigns.

Progressively promoted into positions of higher visibility, responsibility and complexity throughout tenure. Led channel strategy development, implementation and execution for the Residential line of business in North America. Oversaw voice of customer research, market analysis, segmentation, product and market research, sales planning, developing and implementing annual marketing strategies, and achieving revenue and operating income plan results. Key Accomplishments:🔹 High-Profile Product Launch: Directed a high-profile, 12-month product launch process across North America. Achieved an ROI of 30x on a $1M investment by securing $30M in product sales in the first 6 months. 🔹 Developing High Performing Teams: Hired and coached a team of eight through project research, execution and implementation. Led to an 8% YOY revenue increase (average growth was 3%) and improved customer engagement.🔹 Operational Efficiency: Spearheaded an effort to bring transparency and streamline an untracked rebate program. Resulted in full visibility of program costs for a $30M program and improving gross margins by 10% over 3 years.🔹 Strategic Marketing Plan Creation: Restructured Marketing plans and implementation support for national and strategic account sales teams and distributor buying groups. Led to more consistent customer engagement, improved return on market development funds by 10%, and stronger communications between sales and marketing.🔹 Data-Driven Campaigns: Performed Voice of Customer research to understand specific vertical market segments and customer needs. Identified $10M of opportunity and achieved 6% growth through reallocation of marketing spend.🔹 Customer Segmentation Models: Conducted analysis of sales data to develop customer segmentation models, strategy and tactics for addressing target segment needs. Generated a 10% improvement on selling time.

Served as primary customer contact with four strategic distribution accounts. Drove sales growth and achieved revenue targets for products in complex customer organizations. Sales emphasis focused on promoting the adoption of new products, implementing support programming and providing coaching to expedite market acceptance to achieve annual sales plan. Key Accomplishments:🔹 Managed and negotiated annual contracts with strategic accounts, resulting in growing accounts 6% YOY. 🔹 Provided business consulting and product training to ensure product fit and successful rollout. Improved branch level adoption from 12 to 6 months on product level adoption, and reduced time to adopt new products to <2 months.🔹 Created and executed annual sales plan for the territory and achieved/exceeded business sales goals of 6%.🔹 Established, built and maintained strong customer relationships to enhance business results.SKILLS/KEYWORDS: Marketing Leadership | Marketing Positioning | Strategic Marketing Plans | B2B | Vendor Management | Campaign Delivery | Digital Marketing | Project Management | KPIs | Channel Marketing | Product Launches | Brand Management | Social Media Product Marketing | Dashboard Development | SEO | SEM | CRM | Online Marketing | Digital Channels

Represent Honeywell as main customer contact with four strategic distribution accounts. Responsible for driving sales growth and achieving targets for residential and commercial products with emphasis on promoting the adoption of new products, implement support programming and provide coaching to expedite market acceptance. • Manage and negotiate annual customer contracts• Provide business consulting and product training to customers to ensure product fit and successful customer rollouts• Create and execute annual sales plan for the territory• Establish and build strong customer relationships• Coordinate with other team members to maximize sales coverage of key markets

Led channel strategy development, implementation and execution for the Residential Combustion line of business in North America. Conducted product and market research, oversaw sales planning, developed and implemented annual marketing plans and promotional development, and achieved sales plan results. Key Accomplishments:🔹 Conducted analysis of data and product information to identify opportunities mix improvement and growth. Led to improved sales in under-performing categories by 15% with targeted accounts.🔹 Helped product marketing teams improve product launch process. Increased buys of seasonal products by 20%.🔹 Developed business lost analysis to identify product categories at key account where competitors had converted product lines. Analysis led to recapture of seasonal recapture of $1.5M in revenueSKILLS/KEYWORDS: Marketing Leadership| Marketing Positioning | Strategic Marketing Plans | B2B | Vendor Management | Campaign Delivery | Digital Marketing | Project Management | KPIs | Channel Marketing | Product Launches | Brand Management | Social Media Product Marketing | Dashboard Development | SEO | SEM | CRM | Online Marketing | Digital Channels

Oversaw day-to-day development and execution of Residential Trade marketing strategies and tactics. Worked with marketing management, product management and sales teams to drive efficiencies and growth in the residential combustion line of business. Collaborated across Lines of Business with cross-functional teams to drive residential trade initiatives through the organization. Compiled/analyzed sales data and conducted Voice of the Customer Studies to ensure success in achieving channel growth goals.🔹 Interacted with outside vendors, agencies and the ECC marketing communications team to produce promotional material and execute program activities.🔹 Supported day-to-day marketing administration needs of the trade channel.🔹 Assisted in planning and implementing cross-LOB activities and initiatives, including advertising, web strategy, trade shows and events.🔹 Supported the sales teams to plan and help organize regional or customer-specific programs and promotions.

Team Lead for the North America Customer Care systems and EDI team. Worked with various business leaders to define, implement and maintain cost-saving system enhancements. Tested all system changes/upgrades prior to production rollout.🔹 Served as project lead representing Customer Care for system upgrades and enhancements. Systems include internal applications such as Oracle and customer-facing applications like the B2B website.🔹 Investigated system issues and logged trouble tickets to work with the appropriate system support teams. Prioritized critical issues and pushed resources for expedient system recovery.🔹 Worked on cross-functional team to streamline and integrate processes for acquisitions and consolidations, including the Aube integration and TDC consolidation teams.

Key responsibilities include Oracle Order Management functional administrator and providing day-to-day support for Sales, Customer Care Representatives and Customer Care Management.🔹 Managed and tracked the order entry process for Asset Management Ordering program offered during spring, summer and fall quarters to drive large order sales. 🔹 Represented Customer Care on cross-functional teams with Marketing, IT, and Finance for the design, creation and implementation of trade market programs.🔹 Administered in-house databases to ensure data accuracy, maintain functionality, report and analyze important performance information for customer care management.

Recruited by one of the largest third-party logistics companies in North America, which employs over 4800 personnel in 170 offices worldwide. Generated revenue growth using proficiencies in cross-functional sales, customer service and marketing. Key responsibilities included maintaining favorable business relations with a large southeastern retailer by monitoring the delivery of all product orders, preparing client quotations and resolving escalated service issues in a timely and professional manner. 🔹 Streamlined business operations using database automation to accurately and competitively generate bid proposals and process product orders.🔹 Revitalized a financially struggling business operation in Alberta, Canada by monitoring workforce performance against strategy plans, implementing corrective action for standards of quality and initiating staff development training which ultimately led to the retention of a key customer and generated a $70,000 increase in profits in less than three months. 🔹 Credited with identifying and resolving core issues negatively impacting company revenue by as much as $150,000.🔹 Raised customer service levels 8% in less than nine months by forging positive business relations with account buyers, warehouse staff and quality control personnel. 🔹 Personally chosen by management to improve low sales performance of California warehouse location by evaluating daily business operations and implementing best practices for increased sales totaling $250,000.