Nate Auerbach's Location
Los Angeles Metropolitan Area, United States, United States
Nate Auerbach's Contact Details
Nate Auerbach work email
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Nate Auerbach personal email
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Nate Auerbach phone numbers
About Nate Auerbach
Music marketing executive, with expertise in digital platforms, fan experiences, and global artist-to-fan engagement. Bringing 15+ years of innovation and leadership to the entertainment and technology industries.
Nate Auerbach Work Experience Details
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PartnerVersus Creative Oct 2016 - PresentLos Angeles, Ca, UsVersus Creative is a music culture and marketing firm with specialization in digital content, fan experiences and industry strategy. We harness the passion that drives artists, to create memorable experiences that permeate in digital, social and true-life engagement. Our strategies reflect the unique values of the brands we represent.Our work inspires fans to discover, capture and share meaningful experiences—digitally, physically, culturally and emotionally. Versus Creative houses a best-in-class content and culture marketing team, industry-acclaimed thought leaders and a track record for building innovative experiences that deliver impactful results for our clients.Recent clients include: Amazon Music, Spotify, Goldenvoice Concerts, Sofar Sounds, Playboy, Monotone Management, The American Flag Football League, Discogs, Rhino Records (The Grateful Dead, Joni Mitchell), Vinyl Me, Please, The LA Memorial Coliseum, Public Records, and scores of artists that you or your kids love. -
Board MemberSounds Of Saving Jul 2017 - PresentNew York, Ny, Us -
Board Of AdvisorsVinyl Me, Please Dec 2014 - PresentDenver, Co, Us"The best damn record club out there."http://vinylmeplease.com/ -
Head Of Music Strategy And OutreachTumblr May 2012 - Oct 2016New York, UsHead of Music Strategy and Outreach at Tumblr. Responsible for music partnerships, editorial and marketing, and worked closely with the artist community to engage Tumblr's passionate audience.• Represented Tumblr in the public space, through speaking engagements at global conferences, keynotes and press interviews. • Led strategic partnerships with audio streaming platforms, content outlets and music entities.• Developed Tumblr’s franchise Q&A program, Answer Time, and led a cross departmental team to develop it into the product.• Created Tumblr IRL, a music + art series that features multimedia content online and presents free concerts in immersive spaces.• Collaborated with sales teams to monetize programming around SXSW, Tumblr IRL and other marketing initiatives. -
Digital ExecutiveThe Collective Sep 2008 - May 2012Beverly Hills, Ca, UsManaged the digital businesses and global audiences of The Collective clients, including Linkin Park, Enrique Iglesias, Slash, Big Boi, Kelly Rowland and Kanye West. Built and ran a team of 11 employees to execute digital strategies for clients across acting, comedy, music and the company’s multi-channel network.• Worked with company partners to identify new business opportunities and pitch digital strategies to potential clients and managers in signing meetings.• Collaborated with the artists, record labels and booking agents to develop and execute strategies that foster artist-to-fan relationships, audience growth and sales revenue.• Secured ancillary revenue streams through direct-to-consumer sales campaigns and business ventures with tech platforms and gaming companies. • Constructed and led global marketing plans for seven Billboard top five record releases.• Worked with Linkin Park to nurture their online audience from 5 million to 40 million engaged fans worldwide.• Architected development and execution on Kanye West’s "G.O.O.D. Friday’s" campaign, which amassed a CRM platform of 1.1 million fans in the setup for "My Beautiful Dark Twisted Fantasy." -
Marketing ManagerMyspace.Com Jan 2006 - Sep 2008Beverly Hills, Ca, UsFocused on strategic projects and partnerships to strengthen the MySpace Music brand and reach. Worked on the development of sponsorable and engaging music programs, studio sessions, concert series and interactive live streams, that brought over $3 million in revenue year over year and millions of impressions daily.• Wrote MySpace’s first ever marketing plan to distribute a mainstream artist’s album courtesy of a sponsor, when Textango delivered Pennywise’s "Reason to Believe" to 400,000 inboxes. • Responsible for marketing, advertising and art direction for the MySpace Music brand.• Forged and managed a partnership with SPIN Magazine to be the exclusive distributor of its digital magazine. As Promotions and Events Coordinator in 2006:• Pursued and executed promotional partnerships and event programs with both online and offline components. • Implemented and managed MySpace’s grassroots marketing for concerts, tours, festivals and PR events. • Led ROCK FOR DARFUR, an annual philanthropic initiative, that united one night of concerts, worldwide, to donate $400,000 to Save Darfur and Oxfam. • Formed MySpace's strategic alliances with Vans Warped Tour and festival properties.• Mapped the scalability, budgets and strategy for MySpace Secret Shows, and established the branding around the young program. -
Myspace CanadaDirector Of Marketing And Content 2007 - 2007The charter employee for MySpace Canada. Hired and trained a local office in Toronto. Led MySpace’s penetration into the Canadian music scene, initiating relationships with artists, labels, managers, agents and promoters. • Curated features across the multi-genre Music Channel, securing content premieres and event partnerships for Canadian and international artists. • Launched MySpace Secret Shows Canada with multi-platinum Canadian punk artists, Billy Talent, and rallied a global campaign around MySpace’s first-ever live stream for that show. • Nurtured and tracked member growth through Canadian-centric initiatives and reported successes month over month.
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Tour Manager / Touring ConsultantMur Productions May 2003 - Jan 2006A cross between Risk and Oregon Trail in real life. Full-time international road manager for multi-Grammy Award-winning band, Ozomatli. Responsibilities included tour advance, accounting, show settlement, travel, as well as overseeing security, backstage, merchandise, production and box office. Maintained communication among the band, manager, agent, business manager and promoters. Also tour managed Medeski Martin & Wood and went on the road with Texas singer/songwriter Pat Green to handle large settlements, accounting and merchandise.
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InternRock And Roll Hall Of Fame And Museum May 2003 - Aug 2003Cleveland, Ohio, UsI sent emails to people and wrote copy for the website.
Nate Auerbach Skills
Digital Media
Digital Strategy
Social Media Marketing
Content Strategy
Digital Marketing
Social Media
Entertainment
New Media
Social Networking
Marketing
Online Advertising
Music
Creative Direction
Copywriting
Blogging
Facebook
Music Industry
Integrated Marketing
Sound
Tumblr
Television
Publicity
Seo
Search Engine Optimization
Strategic Marketing
Business Development
Audience Development
Multicultural Marketing
Content Development
Content Marketing
Product Marketing
Experiential Marketing
Nate Auerbach Education Details
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S.I. Newhouse School Of Public Communications At Syracuse UniversityAdvertising -
Shaker Heights High School
Frequently Asked Questions about Nate Auerbach
What company does Nate Auerbach work for?
Nate Auerbach works for Versus Creative
What is Nate Auerbach's role at the current company?
Nate Auerbach's current role is Partner at Versus Creative + OFFAIR.
What is Nate Auerbach's email address?
Nate Auerbach's email address is na****@****ive.com
What is Nate Auerbach's direct phone number?
Nate Auerbach's direct phone number is +167843*****
What schools did Nate Auerbach attend?
Nate Auerbach attended S.i. Newhouse School Of Public Communications At Syracuse University, Shaker Heights High School.
What are some of Nate Auerbach's interests?
Nate Auerbach has interest in Arts And Culture.
What skills is Nate Auerbach known for?
Nate Auerbach has skills like Digital Media, Digital Strategy, Social Media Marketing, Content Strategy, Digital Marketing, Social Media, Entertainment, New Media, Social Networking, Marketing, Online Advertising, Music.
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