Nate Auerbach Email & Phone Number

Los Angeles, CA, US

Versus Creative is a music culture and marketing firm with specialization in digital content, fan experiences and industry strategy. We harness the passion that drives artists, to create memorable experiences that permeate in digital, social and true-life engagement. Our strategies reflect the unique values of the brands we represent.Our work inspires fans.

New York, NY, US

Denver, CO, US

"The best damn record club out there."http://vinylmeplease.com/

New York, US

• Head of Music Strategy and Outreach at Tumblr. Responsible for music partnerships, editorial and marketing, and worked closely with the artist community to engage Tumblr's passionate audience.
• Represented Tumblr in the public space, through speaking engagements at global conferences, keynotes and press interviews.
• Led strategic partnerships with audio streaming platforms, content outlets and music entities.
• Developed Tumblr’s franchise Q&A program, Answer Time, and led a cross departmental team to develop it into the product.
• Created Tumblr IRL, a music + art series that features multimedia content online and presents free concerts in immersive spaces.
• Collaborated with sales teams to monetize programming around SXSW, Tumblr IRL and other marketing initiatives.

Beverly Hills, CA, US

• Managed the digital businesses and global audiences of The Collective clients, including Linkin Park, Enrique Iglesias, Slash, Big Boi, Kelly Rowland and Kanye West. Built and ran a team of 11 employees to execute.
• Worked with company partners to identify new business opportunities and pitch digital strategies to potential clients and managers in signing meetings.
• Collaborated with the artists, record labels and booking agents to develop and execute strategies that foster artist-to-fan relationships, audience growth and sales revenue.
• Secured ancillary revenue streams through direct-to-consumer sales campaigns and business ventures with tech platforms and gaming companies.
• Constructed and led global marketing plans for seven Billboard top five record releases.
• Worked with Linkin Park to nurture their online audience from 5 million to 40 million engaged fans worldwide.

Beverly Hills, CA, US

• Focused on strategic projects and partnerships to strengthen the MySpace Music brand and reach. Worked on the development of sponsorable and engaging music programs, studio sessions, concert series and interactive live.
• Wrote MySpace’s first ever marketing plan to distribute a mainstream artist’s album courtesy of a sponsor, when Textango delivered Pennywise’s "Reason to Believe" to 400,000 inboxes.
• Responsible for marketing, advertising and art direction for the MySpace Music brand.
• Forged and managed a partnership with SPIN Magazine to be the exclusive distributor of its digital magazine. As Promotions and Events Coordinator in 2006:
• Pursued and executed promotional partnerships and event programs with both online and offline components.
• Implemented and managed MySpace’s grassroots marketing for concerts, tours, festivals and PR events.

• The charter employee for MySpace Canada. Hired and trained a local office in Toronto. Led MySpace’s penetration into the Canadian music scene, initiating relationships with artists, labels, managers, agents and.
• Curated features across the multi-genre Music Channel, securing content premieres and event partnerships for Canadian and international artists.
• Launched MySpace Secret Shows Canada with multi-platinum Canadian punk artists, Billy Talent, and rallied a global campaign around MySpace’s first-ever live stream for that show.
• Nurtured and tracked member growth through Canadian-centric initiatives and reported successes month over month.

A cross between Risk and Oregon Trail in real life. Full-time international road manager for multi-Grammy Award-winning band, Ozomatli. Responsibilities included tour advance, accounting, show settlement, travel, as well as overseeing security, backstage, merchandise, production and box office. Maintained communication among the band, manager, agent.

Cleveland, Ohio, US

I sent emails to people and wrote copy for the website.

Bachelor Of Science (B.S.), Advertising

Education record