We turn complex tech into simple growth plans for Marketing and Sales leaders. Fractional Sales, Marketing & Success:We support technical cofounders in SaaS startups by handling sales, marketing, and customer success. This lets you focus on product development and investor relations. Our programs are customized for your team and designed to transition smoothly to full-time leaders as your business grows.Salesforce Marketing Cloud Support:With deep Salesforce expertise, we provide admin support and help you make the most of your customer data. From mapping customer journeys to aligning with your brand’s vision, we set you up for success and prepare your business for a dedicated digital marketing manager.

After 15 years in the tech industry, I took a six-month sabbatical to recharge and focus on personal growth. During this time, I volunteered at my church, dedicated time to writing, and enjoyed time and work with my teenage children. A peer from the Orr Fellowship began The Sabbatical Project, which encouraged me to take the time I needed to reset myself and my mind (https://thesabbaticalproject.org/learn/).

At Bluecore, I was brought on to join a newly-built strategic accounts team focused on managing and expanding relationships with the company's largest customers in retail and e-commerce. My role involved overseeing global brands with seven-figure investments, with the goal of increasing their adoption of Bluecore's platform and driving consumption of additional products they had yet to purchase.To achieve this, I developed a comprehensive point of view that aligned with C-suite objectives and created mutual action plans. These plans spanned various teams, including account teams, Customer Success Managers (CSMs), forward-deployed engineers, product marketers, and solutions consultants.

At SAP, I had the opportunity to work with global companies, addressing complex marketing challenges that intersected with ERP systems and extensive databases like SAP BRIM. Unlike Salesforce, our solutions provided the capability to resolve broader and more intricate issues for our clients.I reported directly to leadership in London and successfully drove sales cycles across EMEA, APAC, and the GCC region. This international exposure allowed me to advance my skills in customer relationship management, ensuring scalability across diverse cultures, time zones, and regulatory environments, including data residency and commercial norms.Key responsibilities and achievements included:- Developing and executing comprehensive sales strategies for global clients, addressing both marketing and ERP needs.- Building strong relationships with senior executives and decision-makers, aligning their strategic objectives with our solutions.- Leading cross-functional teams to deliver integrated solutions that spanned marketing, ERP, and big data challenges.- Navigating and managing complex regulatory environments to ensure compliance and successful implementation.- Consistently exceeding sales targets, contributing to significant revenue growth and client satisfaction across diverse regions.

At Salesforce Marketing Cloud, I spearheaded growth programs for Fortune 500 brands, driving substantial revenue and fostering long-term partnerships. I led account development initiatives with C-suite executives at the world's largest companies, ensuring alignment with their strategic goals and delivering tailored marketing solutions.In this role, I collaborated extensively with internal teams, including solutions consultants, field marketing, services delivery, and channel and technology partners. I was responsible for setting the overall account strategy and action plans, which I meticulously drove and managed across global accounts. My efforts resulted in over $10 million in new or growth bookings over a span of 7 years.Key responsibilities and achievements included:- Developing and executing comprehensive account strategies for global clients.- Building and nurturing relationships with senior executives to drive account growth.- Coordinating with cross-functional teams to deliver cohesive and effective solutions.- Leading the planning and execution of marketing initiatives that aligned with client objectives.- Consistently exceeding revenue targets and contributing to the company's growth.

As a Board Member of TechPoint Foundation for Youth, I played a crucial role in raising funds to bridge the digital divide for underprivileged youth in Indianapolis. Our initiatives included providing technology programs and laptops to high school students, aligning mentors from the business community with students, and teaching essential skills such as coding and software development. My responsibilities involved strategic fundraising, program development, community outreach, and mentor coordination, all aimed at empowering youth with the technology skills they need for future success.

As a Board Member of YPCI, I collaborated with a diverse group of young professionals to build a vibrant community. Our mission was to facilitate networking opportunities, foster collaboration, and organize events such as social gatherings and speaker series. My role involved strategic planning, event coordination, and community engagement, all aimed at driving professional development and creating a robust support network for emerging leaders in Central Indiana.

Built a practice as a data & technology consultant for customers in Indiana, Ohio, Virginia, Alabama, Louisiana, and Pennsylvania by building relationships with business consultants supporting brands in these locations. Designed the correct data relationships needed to personalize thousands of interactions either online or in-person (e.g. direct mail), including building the SQL tables, ingestion, extraction, and surfacing of data into back-end web services (CRM, Marketing, etc.) and in customer facing channels. Was the single source of strategy, design, data mapping, API & ETL builds, and execution of the technical planning.

Drove daily data aggregation planning, strategic analytics packaging into customer facing presentations, and owned the quarterly business review analysis for an 8-figure client supporting the National Account Executive. Created new opportunities for inventory controls, selling & distribution of damaged but functioning products for the channel market, and created a database to automatically deliver data visualizations to the customer and internal partners.

Orr Fellowship provides a unique opportunity for undergraduate students searching for their first salaried, full-time position following graduation. Each year, a new group of talented graduates is selected from thousands of applicants and placed with a dynamic Indianapolis host company. Fellows complete a two-year commitment, where host companies engage them in innovative projects while allowing them the opportunity to work closely with company executives.