Manage all strategic implementation, experiential programming, and brand positioning throughout all consumers facing experiential content aligning with the Brand’s objectives across all program channels. Responsible for long term planning and strategy, creation of brand content, development of new national business partnerships, creative direction, and executive production of event marketing. Design and direct marketing strategies and tactics continually shifting based on consumer insights delivering an “on-target” brand message.

Managed press communications of the nationally televised outdoor action sports event prior to and during live execution. Coordinated and developed communications strategies over varied media channels to increase awareness and drive participation. Responsible for the development of high impact, low cost PR campaigns driving awareness and attendance of consumers/athletes nationwide.

Managed all marketing, PR, and community outreach strategies and tactics exceeding metrics and driving increased awareness within the marketplace. Responsible for writing and editing copy for website, email campaigns, and press releases. Designed and executed the clinic’s digital marketing tactics.

Managed the execution of varied lifestyle marketing events for clients such as Keen Footwear, Subaru, Yakima, Toyota, and Allstate. Designed and implemented lifestyle focused 1-to-1 experiential marketing campaigns.

Represented brands and acted as the brand ambassador at regional and national snowboarding competitions and demos. Assisted in promotional activities, direct sales, and emerging talent acquisition.