• Led the design strategy and execution to boost user awareness and engagement with Horizon Worlds Wearable, driving adoption and interaction.• Led the end-to-end redesign of the new user experience, enabling users to make informed, deliberate decisions when exploring and engaging with Horizon Worlds content, resulting in improved user retention.• Optimized and facilitated weekly Design Systems critique sessions across Horizon Worlds VR & Mobile, guiding product teams in design pattern adoption and systems thinking to ensure cohesive, high-quality user experiences.• Developed and maintained a comprehensive library of reusable components, design patterns, and guidelines, ensuring design consistency and efficiency across VR platforms.• Collaborated with cross-functional teams of designers, engineers, researchers, and product managers to solve challenges in designing for 3D spaces, spatial interactions, and accessibility.• Ensured the design system scaled seamlessly across multiple VR platforms, maintaining visual cohesion while optimizing for performance.• Prototyped, iterated, and validated design components through user testing to enhance usability and comfort in immersive environments.• Stayed at the forefront of VR trends, promoted best practices, and tracked system adoption and user satisfaction to drive continuous improvement.

• Led the design vision for virtual home personalization, enabling users to add photo frames and other elements to express their identity, fostering a deeper connection to their Horizon Worlds homes and enhancing user engagement.• Led the development of a system for customizing home environments with furniture and interior decorations, designing and prototyping an intuitive object placement and manipulation interaction model by extending existing creation tools and design patterns.• Designed comprehensive, end-to-end user experiences for Horizon Worlds, shaping product strategy and collaborating cross-functionally with Product, Research, and Engineering teams from concept to delivery.• Owned the design and execution of key product features, driving efforts from strategic planning, ideation, and research through to iteration and final implementation, ensuring a seamless and intuitive user journey.• Managed the entire design process across multiple products and projects, including user flows, interaction models, and visual design, maintaining a cohesive experience across platforms.• Pioneered innovation in VR user experiences, aligning design initiatives with business goals to contribute to the broader vision and success of Horizon Worlds.

• Led the design vision, strategy, and execution for all Instagram acquisition features and experiments, contributing to the platform's growth from 800 million to 1.6 billion monthly active users.• Led the redesign of the Instagram mobile web homepage, delivering the largest single experiment growth win at Instagram during 2018-2021 and driving significant increases in user acquisition.• Defined and championed the logged-out experience vision and strategy, enabling non-users to explore the Instagram community, increasing engagement with non-registered visitors.• Designed and executed the Instagram Google widget partnership, enhancing the craft and quality of Instagram’s Google search engine results pages, improving user experience and discoverability.• Conceptualized and led the initial design for the Instagram + Samsung partnership, integrating Instagram sharing directly into the Samsung camera, expanding platform visibility and ease of use.• Drove user acquisition, engagement, and retention by applying design thinking and data-driven insights, optimizing key user experiences to improve conversion rates and support growth initiatives across product funnels.• Collaborated with cross-functional teams to identify growth opportunities, run A/B tests, and design solutions that enhanced viral loops, onboarding flows, and upsell opportunities.• Analyzed both qualitative and quantitative data to iterate on growth experiments, prioritizing high-impact design improvements that maximized activation, retention, and revenue across the platform.

• Led the 0-1 design of the CBA Youth mobile app, empowering children and teenagers to manage their savings and spending with parental oversight through features like goal-setting, tracking, and financial education, fostering early financial literacy.• Designed and optimized key features across CBA's Mobile and Web platforms, enhancing user experiences and driving customer engagement across channels.• Created visually compelling, user-centered designs that improved the aesthetic appeal and usability of digital products, including websites, mobile apps, and software interfaces.• Delivered high-fidelity mockups, icons, typography, and cohesive visual systems, ensuring alignment with the brand’s tone, voice, and identity, while maintaining a high standard of usability.• Collaborated with product managers, developers, and marketing teams to ensure design feasibility, brand cohesion, and a seamless, user-centered product development process.• Designed motion graphics and animations to enhance interactivity and engagement, creating dynamic and intuitive user interfaces for digital products.

• Led the design for web and mobile platforms across a diverse portfolio of clients, including Fitfox, Tipi, Boxbird, HatchingLab, Shout, Springme, SpringNetworks, Booodl, Budh, and Cherrii.

• Led the design for web and mobile platforms across a diverse portfolio of clients, including Sony Music Australia, WDS, Fancied, Blackberry and Skilled Inc.

• Led the design strategy and execution for Posse’s web and mobile platforms, delivering cohesive, user-friendly experiences that aligned with business goals and enhanced user engagement.• Provided mentorship and guidance to a junior designer, fostering their growth by offering feedback on design work, improving their skills in UX/UI design, and promoting best practices in design thinking.

• Led the creative direction for in-game branded experiences for major global brands, including Adidas, Disney, MTV Europe, Kellogg’s, Cheetos, Streets Paddlepop, and Boost Mobile, delivering engaging and innovative experiences that aligned with brand objectives.• Directed the production and creative strategy for global online marketing campaigns, ensuring impactful storytelling and brand consistency across digital platforms.• Managed, mentored, and trained a junior designer in the Sydney office, fostering their professional growth through hands-on guidance, feedback, and skill development.• Provided training and mentorship to a junior designer in the Tokyo office, supporting cross-cultural collaboration and design consistency across international teams.

• Led the design and execution of all web and print marketing creative for the Asia Pacific region, covering Australia, New Zealand, Singapore, Malaysia, Philippines, and Japan, ensuring brand consistency and high-quality visual communication across diverse markets.• Developed and optimized creative assets tailored to regional audiences, driving engagement and increasing brand visibility across both digital and print platforms.• Managed the production of high-impact visuals for a variety of marketing channels, including websites, email campaigns, social media, and print materials, contributing to regional sales and brand growth.

• Led the design and development of innovative web experiences for high-profile clients, including Dior, Nestlé, Milo, Purina, Globus, eBay, Centrebet, Microsoft, Atari, Hoyts, HSBC, and Sydney Ferries.

• Led the design and development of web experiences for Custom Content and Sony Ericsson, delivering visually compelling, user-friendly interfaces that aligned with each brand’s goals and enhanced customer engagement.

• Designed and produced engaging and user-friendly websites for high-profile clients, including Optus, Heineken, Artist Technologies, and M1 Communications.