Nathan Cooper Email & Phone Number

Menlo Park, CA, US

• Led the design strategy and execution to boost user awareness and engagement with Horizon Worlds Wearable, driving adoption and interaction.
• Led the end-to-end redesign of the new user experience, enabling users to make informed, deliberate decisions when exploring and engaging with Horizon Worlds content, resulting in improved user retention.
• Optimized and facilitated weekly Design Systems critique sessions across Horizon Worlds VR & Mobile, guiding product teams in design pattern adoption and systems thinking to ensure cohesive, high-quality user.
• Developed and maintained a comprehensive library of reusable components, design patterns, and guidelines, ensuring design consistency and efficiency across VR platforms.
• Collaborated with cross-functional teams of designers, engineers, researchers, and product managers to solve challenges in designing for 3D spaces, spatial interactions, and accessibility.
• Ensured the design system scaled seamlessly across multiple VR platforms, maintaining visual cohesion while optimizing for performance.

Menlo Park, CA, US

• Led the design vision for virtual home personalization, enabling users to add photo frames and other elements to express their identity, fostering a deeper connection to their Horizon Worlds homes and enhancing user.
• Led the development of a system for customizing home environments with furniture and interior decorations, designing and prototyping an intuitive object placement and manipulation interaction model by extending.
• Designed comprehensive, end-to-end user experiences for Horizon Worlds, shaping product strategy and collaborating cross-functionally with Product, Research, and Engineering teams from concept to delivery.
• Owned the design and execution of key product features, driving efforts from strategic planning, ideation, and research through to iteration and final implementation, ensuring a seamless and intuitive user journey.
• Managed the entire design process across multiple products and projects, including user flows, interaction models, and visual design, maintaining a cohesive experience across platforms.
• Pioneered innovation in VR user experiences, aligning design initiatives with business goals to contribute to the broader vision and success of Horizon Worlds.

• Led the design vision, strategy, and execution for all Instagram acquisition features and experiments, contributing to the platform's growth from 800 million to 1.6 billion monthly active users.
• Led the redesign of the Instagram mobile web homepage, delivering the largest single experiment growth win at Instagram during 2018-2021 and driving significant increases in user acquisition.
• Defined and championed the logged-out experience vision and strategy, enabling non-users to explore the Instagram community, increasing engagement with non-registered visitors.
• Designed and executed the Instagram Google widget partnership, enhancing the craft and quality of Instagram’s Google search engine results pages, improving user experience and discoverability.
• Conceptualized and led the initial design for the Instagram + Samsung partnership, integrating Instagram sharing directly into the Samsung camera, expanding platform visibility and ease of use.
• Drove user acquisition, engagement, and retention by applying design thinking and data-driven insights, optimizing key user experiences to improve conversion rates and support growth initiatives across product funnels.

Sydney, NSW, AU

• Led the 0-1 design of the CBA Youth mobile app, empowering children and teenagers to manage their savings and spending with parental oversight through features like goal-setting, tracking, and financial education.
• Designed and optimized key features across CBA's Mobile and Web platforms, enhancing user experiences and driving customer engagement across channels.
• Created visually compelling, user-centered designs that improved the aesthetic appeal and usability of digital products, including websites, mobile apps, and software interfaces.
• Delivered high-fidelity mockups, icons, typography, and cohesive visual systems, ensuring alignment with the brand’s tone, voice, and identity, while maintaining a high standard of usability.
• Collaborated with product managers, developers, and marketing teams to ensure design feasibility, brand cohesion, and a seamless, user-centered product development process.
• Designed motion graphics and animations to enhance interactivity and engagement, creating dynamic and intuitive user interfaces for digital products.

• Led the design for web and mobile platforms across a diverse portfolio of clients, including Fitfox, Tipi, Boxbird, HatchingLab, Shout, Springme, SpringNetworks, Booodl, Budh, and Cherrii.

San Francisco, California, US

• Led the design for web and mobile platforms across a diverse portfolio of clients, including Sony Music Australia, WDS, Fancied, Blackberry and Skilled Inc.

Surry Hills, NSW, AU

• Led the design strategy and execution for Posse’s web and mobile platforms, delivering cohesive, user-friendly experiences that aligned with business goals and enhanced user engagement.
• Provided mentorship and guidance to a junior designer, fostering their growth by offering feedback on design work, improving their skills in UX/UI design, and promoting best practices in design thinking.

Helsinki, FI, FI

• Led the creative direction for in-game branded experiences for major global brands, including Adidas, Disney, MTV Europe, Kellogg’s, Cheetos, Streets Paddlepop, and Boost Mobile, delivering engaging and innovative.
• Directed the production and creative strategy for global online marketing campaigns, ensuring impactful storytelling and brand consistency across digital platforms.
• Managed, mentored, and trained a junior designer in the Sydney office, fostering their professional growth through hands-on guidance, feedback, and skill development.
• Provided training and mentorship to a junior designer in the Tokyo office, supporting cross-cultural collaboration and design consistency across international teams.

Helsinki, FI, FI

• Led the design and execution of all web and print marketing creative for the Asia Pacific region, covering Australia, New Zealand, Singapore, Malaysia, Philippines, and Japan, ensuring brand consistency and.
• Developed and optimized creative assets tailored to regional audiences, driving engagement and increasing brand visibility across both digital and print platforms.
• Managed the production of high-impact visuals for a variety of marketing channels, including websites, email campaigns, social media, and print materials, contributing to regional sales and brand growth.

AU

• Led the design and development of innovative web experiences for high-profile clients, including Dior, Nestlé, Milo, Purina, Globus, eBay, Centrebet, Microsoft, Atari, Hoyts, HSBC, and Sydney Ferries.

Sydney CBD, New South Wales, AU

• Led the design and development of web experiences for Custom Content and Sony Ericsson, delivering visually compelling, user-friendly interfaces that aligned with each brand’s goals and enhanced customer engagement.

• Designed and produced engaging and user-friendly websites for high-profile clients, including Optus, Heineken, Artist Technologies, and M1 Communications.