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As a CPG marketing leader, I thrive at solving people-centric puzzles to drive business growth - whether I’m transforming marketing practices for a heavily matrixed $5B global business unit or leading a fully cross-functional team to turn around a $50MM foreign country unit. In my 20+ years of experience at companies like Johnson & Johnson, Sanofi Consumer Health, and Ancestry.com, I’ve had the opportunity to develop my unique combination of strategic thinking and human understanding across a diverse set of business problems on brands like Aveeno, Gold Bond, Rolaids, Unisom, Icy Hot, Dulcolax, and Allegra. Each challenge has sharpened my ability to take on the next one, allowing me to continually achieve innovation and growth even as I’ve taken on increasingly complex problems. Some of my favorite examples:- Challenge: Revitalize stagnant brands in the highly competitive US skincare market. Solution: Developed distinct brand architectures and innovative product lines. Result: Elevated Aveeno to #1 in body care and propelled Gold Bond from #6 to #3 overall (#1 at Walmart).- Challenge: Establish growth model for newly formed €5B global unit lacking cohesion across 85 markets. Solution: Established worldwide standards and a new agency model, built a 35-person global team, and transformed digital marketing and eCommerce practices. Result: Achieved 6 consecutive quarters of market share growth and optimized €500MM in advertising spend.- Challenge: Turnaround a $50MM Canadian start-up reeling from pandemic, recall, and workforce reduction. Solution: Rebuilt leadership, culture, strategy, and partnerships in just two years. Result: Drove double-digit growth on 3 leading brands, doubled Amazon sales, and secured future investment.Some of the core strengths that I bring to an organization are: - Decoding consumer insights to craft winning brand strategies, innovations, and campaigns- Anticipating retail buyers' motivations to secure new product launch support - Unlocking leadership engagement to transform marketing practices - Accelerating digital and eCommerce adoption and driving market share growth- Uncovering agency pain points to forge mutually beneficial partnerships- Identifying team members' untapped potential to unlock career growth and build a strong talent pipeline Are you looking for a new marketing leader or a strong sounding board to help you solve a burning business problem or elevate your marketing strategies and capabilities? Let’s connect!
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Brand Marketing TransformerBrandistry LlcBoston, Ma, Us
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Chief Marketing Officer / Vice PresidentConsumer Goods Manufacturer Sep 2024 - PresentSeeking my next people-centric challenge in the consumer goods industry where I can leverage my 20+ years of marketing leadership experience to transform brands and teams to achieve new levels of growth. Do you need a leader to elevate your marketing strategies and capabilities? Let's connect!
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MemberExecutive Forum Dec 2024 - PresentNew York, Ny, UsExecutive Forum is a highly engaged community of executives from leading corporations who share a passion for "what's next" to drive the business growth of tomorrow. Since its formation in 1995, the Executive Forum has grown to over 400 members who are the top-most leaders at market moving companies, run portfolios for the most innovative PE firms and serve as directors on boards — public, private and non-profit. Admission to the Executive Forum is based upon a rigorous nomination and review process. By design, approximately half the EF members are President/CEOs, and the others are at the COO, CFO, CMO, CIO and VP levels.
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Career TransitionCareer Break Jan 2024 - Aug 2024Repatriating, recharging, and refocusing.
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General Manager & Canada Country Head, Consumer HealthSanofi Jun 2021 - Dec 2023Paris, France, FrI led an independent startup-style $50MM business unit within Sanofi. Managing a team of 15 direct and 15 indirect reports, I focused on achieving sales, profit, and market share goals. I successfully separated the unit from Sanofi, ensuring legal, staffing, and facility independence. Upon arrival, I reversed a 5-year sales decline, stabilizing operations and positioning the business for a 3-5 year growth plan with the aim to triple current sales. I held key positions on the Sanofi Canada Country Council and the Sanofi CHC North America Leadership Team. Additionally, I served as an executive sponsor for early career talent recruitment and a Board Member of the Food, Health, and Consumer Products (FHCP) Association of Canada.Highlights of accomplishments in this role include:• Implemented a strategy to revamp business performance by refocusing from less profitable brands to more lucrative segments.• Gained leadership commitment to invest in the Canadian market by demonstrating the market's potential for sustained growth.• Established programs to launch 3 new brands within 4 years. -
Global Head Of Strategic Marketing Services (Vice President & Deputy Cmo), Consumer HealthSanofi Jan 2017 - Jun 2021Paris, France, FrDuring this time, I spearheaded global marketing and sales transformation for a €4.7B business unit, overseeing a team that grew from 6 to 35 members across Europe, the US, LATAM, and Asia. By breaking down organizational silos, I strengthened our impact in brand and customer strategy, consumer engagement, ecommerce, agency partnerships, product innovation, and revenue growth management. I implemented standardized marketing frameworks and global agency partnerships, ensuring consistent practices across the organization. My leadership involved coaching teams in developing brand strategies for major products, including ALLEGRA®, MUCOSOLVAN®, DULCOLAX®, ENTEROGERMINA®, PHARMATON®, BUSCOPAN®. I prioritized long-term value, fostering strategic growth over immediate revenue gains.Highlights of accomplishments in this role include:• Drove 18 consecutive months of market share growth, +5% increase in top-line sales, while streamlining from 300 to 150 brands.• Led evolution of consumer experience through reset of agency roster and contracts, emphasis of data-driven consumer journey, and significant shift to digital paid, owned, & earned media. Elevated to Google Top Account in 2020.• Forged global agency partnerships with WPP, Publicis, IPG, Omnicom, and Media Monks to support creative development in 48 markets world-wide, leading shift away from TV-first to integrated communications approach and decreased per asset production cost by -70%.
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Director Upstream Innovation & StrategiesSanofi Dec 2015 - Dec 2016Paris, France, FrI was promoted to a new role where I developed long-term business growth opportunities spanning 3-5 years for Chattem, Inc., a Sanofi Company. I shifted the organizational mindset towards embracing a strategic, long-term approach. I led change management initiatives across core categories including Dermatology, Pain/Sleep, Oral Care, and Allergy.Highlights of accomplishments in this role include:• Operationalized cross-portfolio marketing initiatives by identifying best practices, coordinating knowledge sharing across brand teams, and creating programs to assist with adoption/execution.• Improved new product portfolio management practices to increase focus, effectiveness, and efficiency without sacrificing agility.• Led evaluation of global Sanofi brand portfolio for potential expansion into U.S. market.
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Associate Marketing DirectorSanofi Jan 2014 - Dec 2015Paris, France, FrI was promoted to lead a $100M Digestive and Internal Analgesic portfolio, overseeing brands like ROLAIDS®, KAOPECTATE®, UNISOM®, PAMPRIN®. I managed a team that successfully relaunched ROLAIDS® within 9 months post-acquisition, growing annual retail sales from $0 to $48M (8% market share) in 2.5 years. We achieved the #1 brand rank in the convenience store channel through strategic partnerships. I established a 5-year strategic product roadmap, prioritizing 30 concepts to meet short- and long-term financial goals.
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Senior Brand ManagerSanofi Oct 2011 - Jan 2014Paris, France, FrIn this role, I led new product development for Chattem's skin care portfolio, managing brands like GOLD BOND®, CORTIZONE-10®, and BALMEX®. I pioneered an innovation pipeline role, creating a repeatable process for top-tier new product ideation. Additionally, I established Chattem Academy, organizing monthly training sessions focused on marketing excellence topics.
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Brand Manager & Assistant Brand ManagerJohnson & Johnson May 2008 - Sep 2011New Brunswick, Nj, Us -
Director Of Marketing And Product ManagementAnchorpoint, Inc. Jun 2003 - Jun 2006Framingham, Ma, Us -
Ecommerce ConsultantFreelance May 2002 - Nov 2003Chaumont-Gistoux, Walloon Brabant, Be -
Web Development ManagerAncestry Aug 1999 - May 2002Lehi, Ut, Us
Nate Challen Skills
Nate Challen Education Details
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Unc Kenan-Flagler Business SchoolMarketing And General Management -
The Johns Hopkins UniversityComputer Science
Frequently Asked Questions about Nate Challen
What company does Nate Challen work for?
Nate Challen works for Brandistry Llc
What is Nate Challen's role at the current company?
Nate Challen's current role is Brand Marketing Transformer.
What is Nate Challen's email address?
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What is Nate Challen's direct phone number?
Nate Challen's direct phone number is +142348*****
What schools did Nate Challen attend?
Nate Challen attended Unc Kenan-Flagler Business School, The Johns Hopkins University.
What skills is Nate Challen known for?
Nate Challen has skills like Brand Management, Cross Functional Team Leadership, Strategy, Marketing Strategy, Marketing Research, Market Research, Customer Insight, Consumer Products, Marketing, Integrated Marketing, Product Development, Management.
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