• Maintained connections between several MarTech tools to Marketo (INXPO, Bynder, Intershop, SAP CRM), including rectifying connection errors with the respective teams and vendors • Launched new processes for marketing teams to update CRM Lead records on our Marketo database for reporting • Launched a new Marketo campaign setup for marketing teams to utilize lead data from their local Intershop instance in their Marketo campaigns/programmes

APAC Marketing Automation SpecialistMarTech Platforms used: Marketo, Constant Contact, Microsoft Dynamics 365, Sitecore, WordPress, Hootsuite• Designed and implemented more than 150 end-to-end email campaigns for the APAC region to drive lead generation, increase in brand equity and engagement • Engaged consultants on post-event lead tracking to improve data health and organisation on CRM• Collation of campaign reports to analyze campaign effectiveness using key conversion metrics• Organised workshops to educate internal stakeholders on marketing best practices/guidelines as a marketing initiative to streamline marketing processes and increase efficiency across the board• Oversaw the firm’s Japanese website roll out using Sitecore with a multi-phase approach (TBC Q3 2022)• Marketing Lead in producing the firm’s first ever Board Leadership Forum. Engaged with 2000+ senior executive (C-Suites and Board Level) invitees from across APAC, with 300+ in attendance over 2 days• On-the-job training of marketing technology such as Marketo, Sitecore CMS, WordPress, and Sprout Social• Helpful knowledge of Google Analytics, Data Studio, HTML/CSS, and basic Python & SQL, for work processes

SG Membership Rewards• Managed the American Express Singapore Membership Rewards program• Coordinated inbound marketing campaigns through EDMs to increase redemption numbers, while adhering to email policies and brand guidelines• Saw a 50% increase in reward points redemption in my final month

GrabCar Driver Marketing TeamMarTech Platform used: MailChimp, Telerivet, Eloqua and Leanplum• Part of Grab’s newly established Driver Marketing team focusing GrabCar driver engagement• Coordinated the creation of marketing collaterals, while frequently engaging with senior stakeholders (GrabCar Regioal Head of Ops etc.)• Designed and implemented several thousand incentives EDM and SMS to all GrabCar drivers in Singapore using Mailchimp, Telerivet, Eloqua and Leanplum, as well as updating the Driver Marketing webpage on a weekly basis • Ended the Q2 with a 40% increase in driver leads and substantial increase in driver conversion• Planned and executed events for drivers such as (Awards Ceremony, Appreciation Night, Bali Incentive Trip)