Actively grow business for Happi in Wisconsin by leveraging relationships with Wholesalers and retailers. Responsible for meeting and exceeding KPIs. Organize and execute participation in promotional events, trade shows and samplings.

Leads corporate-level business development focused on executive relationship building, contract closing strategies, new account sourcing, add-on sales opportunities, tap-handle installation, and field-store operations across California and Wisconsin markets. Partners closely with PR, vendor, and event officials to execute impactful onsite marketing efforts covering product sampling stations, promotional campaigns, festivals, and public shows for a company generating over $75+ million annually. • Quickly moved from the Event Manager role into the Field Sales Manager to manage 100k CE territory with $3 million in product.• Active Corporate SME for the POS Council to support the selection of retail-field systems that will GTM for internal employees. • Achieved record-breaking growth at a 10% increase within a new territory previously underperforming YOY. • Noted for being the only territory with a sales growth of 5%, while overall company metrics decreased by double digits.• Received a trip to Hawaii after single-handedly achieving and securing 25% total distribution points out of the top 5 winners.• Successfully pivoted sales and business development strategies during COVID-19 mandates and ROI downtrends.

Produced full-cycle onsite events by coordinating catering needs, food services, bartending staff, stagehands, and security fundamentals for non-profit, private partnership, retailer & distributor branding and community gatherings. Worked directly with the corporate marketing department to streamline all onsite brewery events for private and public sectors, including contracting live music, acts for the Live at Lagunitas music series.• Selected as a part of Lagunitas Culture Committee to spearhead culture and morale efforts within corporate employee events. • Headed eCommerce strategies and brand awareness on the company’s California Taproom Facebook page.

Maintained system service operations consisting of sprinkler, fire hose, and fire alarm installment, overseeing quality controls, alarm automation, electrical maintenance, and barrier operator needs across residential and commercial buildings. Effectively integrated fire alarm control panels, with accuracy, performed annual testing, and set equipment protocols.

Completed projects using CNC engineering and laser drill machines by following architectural scopes and R&D objectives while lifting up to 50 lbs of material.

Orchestrated loss prevention, asset protection, and safety compliance by investigating all violation cases of company policy, criminal misconduct, safety compliance, discount abuse, card-not-present (CNP) fraud, and theft issues. Reviewed POS system data to locate trending loss, collect evidential information, and cement conclusions on employee dishonesty in efforts to move forward with in-person interviews and interrogation directives for a location generating over $150+ million annually.