Nate Fehr Email and Phone Number

Helping brands drive e-commerce sales

Helping guide brands on their retail journey

Responsible for Film business for Warner at both Amazon and AIV

Responsible for Theatrical New Release and Television sales at Walmart and Vudu.

•Maximize sales for brands totaling $140MM sales by implementing advanced business planning, forecasting, analytical, and category management expertise•Build relationships with account personnel including merchandising, operations, logistics, and finance•Collaborate with internal sales and marketing teams to achieve sales objectives•Drive net sales and gross margin results while providing best in class customer service•Gain customer approval on new items, promotional strategies, pricing strategies, and joint business plans•Manage product supply chain including customer service & replenishment teams to ensure product availability•Utilize category, customer, and consumer data to identify opportunities and prepare selling presentations•Conduct sales analytics, using available insights to provide solutions to customer needs•Align customer strategies with corporate strategies to build a collaborative business plan to achieve top and bottom line financial goals•Work in conjunction with internal matrix, including retail effectiveness, brand teams, finance, and in-store/shopper marketing

• Provide category insights & analytics to field sales & key customer contacts • Collaborate with field sales teams in communicating to key customer decision makers to drive category growth• Develop & create tools to diagnose new opportunities & close competitive gaps• Attend & participate in sales calls, providing category recommendations to customer• Create recommendations for item assortment, merchandising, pricing, & shelving• Provide analytics behind new item projected forecast based on competitive items & customer performance• Monitor competitive & other market conditions, providing insights & sales actionable outcomes • Provide thought leadership through knowledge & expertise, provide training when applicable• Analyze industry trends & competitive actions to develop strategies to maintain & improve competitive position• Draw schematics as part of new item recommendations for line review meetings• Utilize scan data, panel data, & research resources to create category presentations • Conduct in depth, store level analysis to recommend updates to actionable sales items• Analyze key seasonal performance of specific brands & promotable groups during peak performance months

• Responsible for building relationships by calling on accounts to maximize territory sales• Selling volume – increased gross sales by 15.4% versus prior fiscal year• Engage customers at store & merchandising levels to ensure execution of programs sold• Create promotion strategies to deliver objectives & implement specific plans for each account to drive volume through pricing promotions, feature and display, sales incentives, & new item placement• Provide excellent customer service to become the vendor of choice for accounts; both retail and distributor• Complete all administrative duties in an accurate, organized, & timely manner• Improve skills through self initiated training on trade management, product knowledge, & team training• Manage planning account activities including annual planning, monthly maintenance, & funding promotions• Negotiate cost of doing business on ads & bill-backs to improve return on investments• Create concise sell sheets using retail data to communicate new item performance & pricing promotion results• Take entrepreneurial approach to driving business by seeking out new opportunities in casino’s, setting up new retail accounts, & gaining additional points of distribution in all retail channels available

• Responsible for representing & merchandising assigned products in all Wal-Mart stores in territory• Visited stores regularly, exceeding calls per week expectation, in assigned territory to build relationships & inspect, maintain, or change the presentation of company products• Worked with customer to ensure proper distribution & presentation on product while providing excellent customer service, achieved 92% validation of distribution error corrections, which exceeded the goal of 90.5%• Sold merchandising programs & 204 incremental displays to in-store managers, exceeding goal of 90• Prepared information & reports in a timely manner; communicated regularly & effectively with supervisor• Made sales calls to three district grocery managers to update on district & regional CAG sales & programs

* Processed transactions including cash flows for municipal bond portfolio of over 100 separate bond issues* Participated in software innovation leadership team to improve integrating weekly interest rates into processing spreadsheets* Acted as point of contact for municipalities regarding debt service issues, including all inquiries regarding errors or account modifications* Managed sensitive customer relationships with large municipalities including rush requisitions, check monitoring, payment inquiries, as specifically related to sensitive customer accounts. * Knowledge of multiple databases, and advanced internal software; Excel, Access, ACS, Trust3000, Bondmaster, Hogan,

* Coordinated customer service & sales functions for national accounts* Initiated program to specifically target local schools at the district level* Managed several distributor relationships to increase market share; including multiple national catalogues* Created & planned marketing presentations; * EKHOfit class for large gyms that specifically used product exclusively* Worked with local YWCA to supply and support use for summer program as a pilot program for National YWCA