Leveraging my career building analytics practices, I moved to the engineering leadership team developing our premier analytics product, Power BI which has since evolved into a full stack Analytics solution in Microsoft Fabric. As the organization has evolved so has my role, moving from managing product strategy, planning, analytics and our community engagement for Power BI to building out the same for our Microsoft Fabric Product. For the Microsoft Fabric Launch I was accountable for the product strategy, business model, capacity platform prod mgmt, and product growth analytics and continue to carry those forward.

Promoted to an expanded role leading the growth of an analytics organization as it triples in size to a 30+ person team covering the entirety of modern marketing analytics across unmanaged/direct and managed/sales channels. Our team covers the three areas of Marketing Analytics, Product Analytics and Data Services in a vertically integrated fashion for agility in scope and scale. Product Analytics: As Microsoft transitions to the cloud, we have created a Cloud enablement reporting suite that provides a one-stop solution for our sales and marketing teams (5000+ users) to make real-time decisions and connect with customers at the right time. With the reporting suite stable and successful, the team spends the majority of time working with cloud business stakeholders on strategic analyses covering investment and activity ROI, advanced workloads adoption and lifecycle, cloud solution stability, offer performance, and more…Marketing Analytics: We are accountable for driving marketing analytics (descriptive, predictive, prescriptive) for Microsoft's cloud businesses (>$40 B - Office 365, Microsoft 365, Azure, Dynamics). As part of this we deliver end to end insights for multi-channel & multi-touch customer journeys, demand generation, media optimization, AI Targeting, Account Based Marketing, sales channel optimization, and trigger based campaigns using a full marketing technology stack.Data Services:We have tremendous data from cloud telemetry, marketing automation, CRM, financials, external data and more. As data is the foundation to strong analytics, this team focuses on being the experts that guide our common data platform within Sales and Marketing across MS. We have reached a state where platform progress from our team is shared across MS and vice versa in a reinforcing cycle.

Built and led an analytics team from scratch to drive insights and action across the Microsoft Cloud business in the marketing and managed sales space. Some key deliverables included• Established a worldwide analytics consulting practice to diagnose issues and identify opportunities for changing the cloud business strategy across regions.•Designed and built Account targeting merging qualitative field perspective with quant approaches to create a targeting/whitespace engine that has focused our business as we grow revenue by $billions.• Created a common, distilled performance analytics view across our businesses to align field and corporate on high ROI actions. Followed with an investment and activity attribution ROI that resulted in the cessation of low ROI programs.• Created the core KPI for Azure Cloud usage through Azure Consumed Revenue and derivatives. These represent the foundation of cloud performance management and incentives at Microsoft.• Co-founded an operational data analytics layer across finance, marketing, sales and engineering to serve as an agile, federated analytics platform that is now the primary MS BI Engine.• Created and contributed to the customer value and segmentation methodologies that informed Microsoft's reorganization of sales/marketing resources and investments.

Foundational member of a startup management consulting firm that is now a top national strategy practice. Managed consultants and worked with customers on key analytics projects such as:Microsoft• Information Worker - Created an independent keep/kill analysis and recommendation for a key component of the Office Anti-Piracy Strategy. Developed and implemented a ROI framework for a global Hard Attach Marketing program.• Server & Tools Business - Built both a Sales Lever taxonomy and a reporting/measurement framework for use in field decision-making. Accountable for all aspects from research/analysis to reporting and change management planning.• SMS&P - Developed Business Analytics/Intelligence strategy and reporting within global sales/marketing group, implemented through strong tactical execution across business, finance, and technology.• Global Marketing Operations - Established a structured business review process across Global Marketing Operations (GMO) group to align strategic commitments, track progress and drive change within financial controls.Mike's Hard Lemonade• Sales & Marketing - Led the design and implementation of a sales BI solution for the US business.

(Formerly Washington Mutual)Leveraging Activity Based Management principles, designed and built a shared services costing system for the $1.6B Shared Services organization. Implemented in Peoplesoft FSCM and managed all aspects of processes, projects, reporting and analytics.

• Facilitated cross functional effort to build an analysis-based culture, data warehouse and tool set to support decision making University-wide.• Collaborated with CFO to model and analyze UW cash flows (~$2.5b annually) restructure the operating funds portfolio (~$1b) for optimum investment.• Lead analysis, design and implementation of a new Balanced Scorecard methodology utilizing technology to combine measures meaningfully and share results effectively.• Acted as a Financial/Analytics project leader across numerous high value projects.

• Built Activity-Based Costing (ABC) and client profitability model. Assisted client and marketing managers with identifying key cost drivers and developing margin improvement plans. • Consulted with stakeholders to ensure model effectiveness. Assisted organization in transitioning all GL budgeting and managerial reporting to be activity based. • Managed the Finance/IT system migration project to move the ABC model to a Fidelity-integrated Oracle Financial system. • Created Activity-Based Management training focused on strategic decision-making through Activity Cost data.• Developed process mapping and costing analyses for process improvement work and Fidelity Six Sigma efforts during company reorganization.

Created an approach and system for analyzing purchasing data and creating KPIs supporting planning and internal problem solving to meet yearly 1-3% cuts. Developed an automated fixed asset accounting variance analysis system reducing errors by >50%.

Working to achieve individual and team accomplishments in climbing while maintaining a livable wage via route-setting, startup contract work and a cost-conscious lifestyle. Within this year advanced to 5.12 sport, 5.11 trad and a long-term route-setting position at Vertical World Seattle.

Part of a small startup team re-imagining how Deeds of Trust are effectively recorded as closed in the residential home loan refinancing process.