At The FreeMind Group, a remote marketing agency specializing in the food and beverage sector, I serve as a Strategic Advisor, delivering comprehensive marketing solutions. • Crafting visually appealing and functional consumer packaged goods (CPG) packaging that aligned with our clients’ brand identity and values. • Generating engaging content for social media platforms like Facebook, Instagram, Twitter, and YouTube, boosting brand visibility and customer loyalty. • Implementing strategic brand management tactics, including positioning, messaging, differentiation, and establishing a strong value proposition, to improve client brand equity and reputation. • Facilitating seamless collaboration with distributors, retailers, suppliers, media, and industry groups for effective distribution and supply chain management of client products. • Offering sales training and developing market entry strategies to enhance sales performance and revenue for our clients. • Seeking new business opportunities and fostering growth and retention within the existing customer base. • Ensuring quality and customer satisfaction, building lasting relationships with key stakeholders and decision-makers. • Keeping abreast of industry trends, innovations, and best practices to inform successful marketing campaigns for our clients.

As the Director of Supplier Relations and Marketing at Ace Distributing, I was responsible for managing and recruiting a diverse and dynamic portfolio of seventy-two domestic, international, regional, and local craft beer brands. Some of my accomplishments and duties included:-Growing the sales revenue from $44M in 2011 to $50M in 2017, by developing and implementing effective sales and marketing strategies, as well as fostering strong relationships with suppliers and customers.-Creating and managing the largest digital marketing campaign in the beer wholesale industry, with The Beer Ace and York on Tap, which increased brand awareness, customer engagement, and online traffic.-Managing a $500,000 marketing budget, and allocating it efficiently and strategically across various channels and platforms, such as social media, email, website, events, and promotions.-Developing innovative internal retailer and consumer product education programs, such as tastings, seminars, webinars, and newsletters, to enhance product knowledge, loyalty, and satisfaction.

As the Assistant Director of Annual Giving at Mercersburg Academy, I played a key role in managing and executing fundraising campaigns for scholarship funds. Some of my responsibilities and achievements included:- Recruiting, training, and supervising sixty-five domestic and international fundraising volunteers, who helped solicit and secure donations from alumni, parents, and friends of the academy.- Managing a $2.6M campaign for scholarship funds, which exceeded the target by 10% and increased the participation rate by 15%.- Developing and implementing effective donor management strategies, such as stewardship, recognition, and retention, to enhance donor loyalty and satisfaction.- Coordinating and organizing various fundraising events, such as phonathons, auctions, galas, and reunions, to engage and inspire potential and existing donors.- Creating and distributing compelling and persuasive fundraising materials, such as brochures, newsletters, emails, and social media posts, to communicate the impact and value of the scholarship funds.

Started as a warehouse management trainee, ensuring the accuracy and quality of product delivery and inventory management.Advanced to the Sales Department as a Design Merchandiser, optimizing the presentation and visibility of products across various locations in Philadelphia.Became a Sales Representative, managing a diverse portfolio of accounts in downtown Philadelphia and building strong customer relationships.Transitioned to Operations Support, overseeing the integration and allocation of products from acquired wholesalers and maximizing space efficiency.Returned to Sales Representative role, focusing on the high-end market segments of Rittenhouse Square, Old City, and Center City.