Nate Heinekamp Email & Phone Number

Chicago, IL, US

Boston, MA, US

Los Angeles, California, US

• Establish initial marketing KPI framework and forecasts for executive leadership team, aligning with monthly, quarterly, and yearly business goals.
• Lead marketing analytics reporting across brand’s entire digital footprint. Drove design and activation of Power BI marketing reporting dashboards and monthly reports, collaborating closely with Daring’s Retail &.
• Spearhead marketing analytics presentations to executive leadership team, with a prioritization on concise data storytelling and actionable insights.
• Support audience and market research, leveraging tools such as Numerator, Suzy Survey, and Mintel.
• Manage omni-channel digital strategy (Web, CRM, Search, Loyalty, Shopper Marketing) with focus on driving measurable in-store and ecommerce sales across dozens of retail partners.
• Direct team of four freelance reports on development and UX design of B2C and B2B platforms.

Chicago, IL, US

• Led marketing analytics reporting and ad hoc analysis for customer loyalty app with over 10M weekly users. Analyses and recommendations led to improved partner conversion rates and monetization opportunities across the.
• Developed digital test and learn plan, led weekly A/B testing program focused on new feature implementation, and customer segmentation.
• Built and presented marketing performance reporting at monthly and quarterly business reviews. Reporting synthesized large sets of customer data into actionable stories and takeaways for several teams.
• Implemented app and web analytics tagging to ensure data cleanliness, detailed customer tracking, and accurate marketing attribution.

• Established KPIs, performance goals and forecasts for several clients’ paid media campaigns.
• Built marketing dashboard solutions for clients, and led monthly reporting meetings to track against KPIs and forecasts, and offer actionable recommendations to improve campaigns.
• Designed and executed search strategy (SEO & SEM) for major mattress brand. Search project led to improved organic visibility, media targeting, and brand’s awareness of customer shopping patterns.

Chicago, Illinois, US

• Drove analytics strategy, tagging, and reporting across clients’ web, email, social, display, and search channels.
• Led conversion drop-off analysis project for major cell phone carrier’s checkout flow. Recommendations from test and learn program improved checkout conversions by 15%.
• Built and presented reporting dashboards to communicate actionable insights and improve channel performance for clients in financial, consumer goods, and nonprofit industries.
• Performed extensive A/B and multivariate testing of client landing pages and creative to increase conversion and improve user experience.

Chicago, IL, US

• Managed organic search program for several clients, including site audits and content analysis to grow organic visibility and improve conversions.
• Created weekly campaign reports to analyze performance and uncover growth opportunities across web, social, and search channels.
• Performed SEO audits to uncover areas of opportunity to improve organic results, improve keyword rankings, and grow conversions from organic search.

• Wrote and designed engaging social content for Facebook, Twitter, and client blogs.
• Performed keyword research and wrote search optimized copy and tags for new landing pages.
• Managed Google Analytics and HubSpot properties to track site performance.