- Manage all digital marketing campaigns in Salesforce Marketing Cloud

Digital advertising lead with Facebook and Google ads for 5+ clientsHelps develop digital marketing strategy for clients

- Managed the digital campaigns that directly impact diabetes research and Association initiatives

- Assisted directing the overall online marketing strategies for the Association in the East Territory - 19 states from Maine to Florida - Led online marketing efforts in select markets on the east coast to drive online fundraising, to increase participant registration, and to drive social/online engagement on multiple web platforms

- Drove overall online marketing strategies for the Association in the Mid-Atlantic Region (Eastern Pennsylvania, New Jersey, and Delaware- Executed regional social media campaigns for all events and programs using a multichannel approach for increased community engagement across six different social media platforms- Composed targeted content for email campaigns for special events, programmatic activities, and donors to increase engagement and elevate online fundraising on Blackbaud's Convio Luminate system- Evaluated digital campaign efficiency through analysis of key performance indicators- Managed interactions, tasks, and constituent accounts in Blackbaud's CRM database- Maintained accurate data of all outward facing websites for the Association- Amplified the national Association's marketing campaigns to regional and local constituents- Enforced the marketing brand standards for all digital marketing communications- Provided customer service for all online needs for personal fundraising accounts and webpages

- Collaborated with event managers with online communication, engagement, registration and website management for special events including Step Out, Tour De Cure, Father of the Year, Gala, and Camp Freedom- Oversaw all aspects of Camp Freedom, camp for kids with diabetes, hosting 170 campers, under the Director, Community Engagement- Executed a Youth Leadership Program for youths with diabetes, emphasizing important leadership skills while managing their diabetes- Recruited, trained, and managed a variety of support volunteers for camp and special events including camp counselors, medical staff, volunteer committees, interns, and temporary employees totaling +300 individuals- Provided leadership in development of day of event implementation for signature cultivation events including kickoffs, corporate events, camp meet & greets, orientations as well as signature events- Executed social media campaigns for all events using a multi channel approach for increased community engagement across six different social media platform

- Assisted in planning Step Out: Walk to Stop Diabetes in Philadelphia for an anticipated 5,000 walkers- Implemented social media campaigns across multiple channels to a total combined reach of 3,800 Facebook, Twitter, and Instagram followers with proven results of engagement and growth- Oversaw a marketing plan to select affinity groups through mailings, email blasts, and cold calls, of over 7,000 recipients - Coached participants to register and become active fundraisers on the Convio online fundraising database- Developed a 3-month online engagement plan with strategically mission driven emails to acquire 2,200 participants to secure online fundraising of $150,000 - Supervised volunteers and interns that contributed to the success of day of event participation and fundraising

- Wrote and edited creative web content for different pages on the new Swain Destination's website- Edited written material for ad campaigns and brochures distributed to clients across the United States- Contacted and developed relations with featured hotel properties in Australia, New Zealand, and Africa for marketing content

- Executed networking events that hosted up to 700 alumni, sponsors, donors, and staff- Implemented various marketing and communication strategies to strengthened philanthropic relationships with alumni - Helped strengthen relationships between JWU and alumni through over the phone and in-person customer service- Identified potential areas in the U.S. to develop, carry out and market alumni events and establish new alumni chapters- Implemented tasks and projects for the Manager of Alumni Relations Northeast- Researched and composed more than 200 class notes per issue for the Johnson & Wales University alumni magazine- Supervised four work study students on a daily basis, including delegating tasks to complete day-to-day operational needs- Facilitated the data base management for 90,000+ graduate records in Blackbaud's Raiser's Edge

- Data base entry- Projects as needed by Office of Alumni Relations

- Served as an international student liaison advising DECA staff about concerns and needs of the general membership- Planned and hosted numerous DECA leadership conferences across the United States- Developed and implemented workshops on social media marketing and leadership for student leaders- Represented 12 state delegations and two international delegations for DECA, Inc.- Keynote speaker at leadership, state, and international conferences, ranging from 200-20,000 students leaders attending- Trained freshmen for Johnson & Wales University Collegiate DECA in competitive events- Was an active member of DECA, before and after being elected to national office, for a total of eight years

- Completed day-to-day operations of the stock, pantry, seasonal, and garden departments- Trained new store associates on various responsibilities and tasks needed to function within Kmart