Consult on marketing strategy, ecommerce, digital, revenue growth, content & creative development, and campaign execution.

- Lead all marketing efforts and created KPI driven growth playbook for direct-to-consumer and B2B sales including: E-commerce, Digital, Email, Content, Social Media, Search, Wholesale Sales, In-store, and Special Events- Grew annual e-commerce revenue by 400% managing full sales funnel - Increased direct customer file by 350% via organic and paid acquisition activities- Managed full rebrand in 2017 including name and logo change & package redesign- Revamped underperforming B2B sales process to lifecycle model for increased new account retention and sales growth among existing wholesale partners

- Profitably achieved triple-digit % e-commerce revenue growth and double digit retail store comps annually - Developed and lead full in-house creative marketing team (10+ people)- Owned product release & promotional calendar and collaborated with merchandising,design, and C-level on new product development and partnerships to maximize revenue opportunities- Successfully launched 4 retail locations to expand HOMAGE’s geographic footprint

- Collaborated with programming and sales to develop and execute experiential marketing campaigns for brand awareness, consumer activation, and revenue generation for the station and its partners- Managed promotions and contests with record labels to drive ticket sales and help artists engage with fans, executing 150+ events annually- Directly supervised employees in the Marketing & Promotions Department including but not limited to hiring, training, and appraising performance of employees