Multi-channel digital marketing for a B2B tech and biotech media and events brand of Informa supporting cutting-edge entrepreneurs as they move from innovation and development toward commercialization.

• Brand management and lead generation for a healthcare company building a stronger primary care system through leadership development.• Consolidated, streamlined, and refreshed content/graphics for website in preparation for complete site overhaul (July 2017 launch on WordPress); managed six-month redesign process with team of six including site architecture, copywriting/editing, and design strategy.• Managed social media, boosting Twitter followers by 52%/engagement by 53% and Facebook engagement by 125%.• Designed, wrote, and edited three monthly newsletters with a 26% open rate, far exceeding benchmarks (email marketing automation through Salesforce); reversed downward trends by A/B testing, segmentation, and reconfirmation campaign; maintained a 2.5% click rate, double the industry average.• Overhauled blog strategy resulting in a 24% increase in time on page.• Created various marketing collateral including annual reports, one-pagers, conference user guides, and promo, as well as writing and editing for weekly blog.• Produced internal videos and managed promotional video production.• Developed and implemented marketing strategy to drive registration for company's annual national conference.• Managed paid interns.

• Developed, managed, and implemented strategic marketing/communications plan for a science-based, national animal protection organization – created from scratch after hiring – and led marketing/communications team.• Tasks included email marketing, website and social media management, social media/print advertising, print newsletters, press releases/media campaigns, blogging, and marketing collateral – raising donor base by one-third in one year.• Boosted Facebook followers by 1084%, impressions by 779%, and engagement by 1518%; Twitter followers by 366%, impressions by 64%, and engagement by 122%.• Oversaw a 259% increase in email list and a 154% increase in website sessions.• Formulated policy positions and published op-eds and letters in outlets such as The New York Times, Nature, Science, and The Boston Globe; secured interviews for organization president by The Associated Press, The BBC, New York Magazine, The Wall Street Journal, and more.• Managed interns.

• Developed from scratch and implemented strategic marketing/communications plan for evidence-based, data-driven community youth development organization.• Tasks included social media, outreach, promotions, email marketing, photo/video editing, and marketing collateral.• Created and managed media campaigns for programs, new initiatives, and community organizing – including press releases and media relations – resulting in dozens of media hits.• Envisioned, wrote, and oversaw production of organization’s first annual report.• Envisioned, wrote, and oversaw production of organization’s first annual report.• Wrote multiple grants per week and increased budget by 33%.• Solicited sponsors, tracked donations, and wrote script for annual fundraising event.

• Oversaw production of a nationally distributed, monthly musician’s magazine with 60k circulation.• Wrote, edited, and proofed copy for magazine and email newsletter; managed website and social media; interviewed musicians and business owners.• Directed complete redesign of magazine and website; collaborated creatively with graphic designers/web developers.• Managed nationwide roster of 25 writers/photographers, assigned stories, tracked deadlines, and ensured quality. • Supervised staff of 10 interns, both in-office editorial assistants and correspondents across the country.

• Evaluated/revised incoming articles for accuracy, thoroughness, flow, and consistency of style under tight deadlines.• Interviewed for and wrote insightful articles about contentious issues and vibrant and diverse neighborhoods (e.g., profiles, engaging political enterprise pieces, compelling everyday-life stories). • Analyzed budgets, launched investigations, photographed events.• Developed relationships and trust among a variety of government, business, and community leaders.• Covered public engagement process of community development from apprehensions of residents, to municipal planning efforts, to involvement of nonprofit organizations.

• Wrote press releases, emails, and website updates.• Wrote op-eds and speeches promoting policy positions for the nation's oldest regional business organization.• Researched a variety of technical issues (e.g., federal fiscal policy, high-speed rail, high-tech manufacturing) to incorporate in compelling, written arguments.

• Founded, played in, and promoted regional touring bands; managed digital marketing and finances; organized concerts and festivals.