Nathan Lumpkin Email and Phone Number

Responsible for developing and overseeing the execution of strategic social media & digital initiatives, including developing and maintaining viral marketing campaigns, creating and supervising high-profile channel accounts, and integrating interactive media into the overall business strategy. Other duties include search engine optimization/ search engine marketing (SEO/SEM) integration, monitoring and analysis. Responsible for setting up social media accounts and maintaining daily activity. Influence customer behavior across media platforms, analyzing client-initiated conversations and advising appropriate marketing, sales and contact center teams as needed. Also responsible for developing content for posting on all designated social media outlets, monitoring online competitor presences/perceptions, researching new blogs and channels for relevance or trend identification, reporting "chatter" and maintaining posting schedules. Act as front line brand manager by interacting with customers and fans in real time web platforms. Report on trends, sentiment and follow industry best practices to maximize client ROI. Also responsible for serving SEO and Reputation Management clients.