Leveraging data and insights for industry-leading vacation rental company on the Outer Banks of North Carolina

Marketing Manager for the most recognized real estate brand on Hatteras Island. I develop Marketing strategy for 400+ vacation rental properties and a sales team operating on the Outer Banks.-Directly responsible for managing a growing team of 3 Marketing Associates and 1 Intern-Facilitate growth between Sales, Property Recruitment, and Guest Services team-Drive organizational brand changes while following operational goals-Copywriting, content, public relations and partner relationship management-Website development with a strict focus on conversion optimization-NAVIS certified Marketing CRM user

-Created and posted creative campaigns and content including aerial videos, home tour videos, weekly interviews, podcasts, home photos, and helpful blogs on Facebook, Twitter, Instagram, and Youtube. -Online Reputation Management. Responsible for acquiring, watching, responding, and reporting online feedback on Facebook, Instagram, Twitter, Yelp, Tripadvisor, Google, local forums and e-mail. -Managed 5 employees on the weekend welcome committee with weekly turnover in-season averaging over 15,000 rooms with rates ranging from $500-$35,000/week.

-Carried out professional tours in an off-road nature preserve with an average of 30 guests per tour -Designed perpetual training and development program for incoming staff-Coordinated with local hotels, restaurants, resorts, and realty companies to generate sales-Assisted with mixed-media marketing for company’s website and gift shop