- Building B2B and B2C data privacy and digital identity products and also white label applications that some of the biggest companies in the industry use- Implemented strategies to help the company become more product led and more data driven so that we can achieve the outcomes that we desire- Built a browser extension and a desktop application as companions to our MySudo mobile app. Increasing customer retention by about 7% in less than 1 year

- Led a team of product leaders, marketers and engineers in developing a best-in- class mobile app for both iOS and Android that supported some of the largest gyms in the world such as: Workout Anytime, Gold’s Gym, etc.- Increased adoption by 10% on average and customer retention by 7% by building payments into the apps, wallet integrations and plan upgrades & downgrades

- Helped SMB customers decrease Customer Acquisition Costs (CAC) by 12% on average developing a text/email marketing campaign builder to market to their customers- Implemented an outcome driven approach to product to help the leadership and product teams achieve the customer outcomes needed to push the product forward instead of focusing on feature development alone

I was brought on at Overstock to help them bring up a new product vertical for Overstock.com. I was tasked with building a Designer Services function that would allow customers to solicit the help of interior designers to help them curate their space and purchase furniture and decor that would fit their dream home or dream space. This involved building a business case, getting the business case approved by executive leadership, building out a roadmap and backlog, bringing on the team and owning the product through it's inception and afterwards.

- Leading the effort to build the companies first 0 to 1 product, the world’s first Land Administration System built on the backbone of blockchain technologies (Ethereum), drone technologies, ArcGIS, Open Street Maps, and other technologies.- Implementing systems and coordinating government partners/agencies in developing countries (Zambia, Rwanda, Mexico)to help the underserved and women to obtain land rights and register their properties legally and immutably unlocking potential of loans, small businesses, etc.- Efforts of the team eventually led to the first major win for the company getting a 3-year, $7M contract with Zambia to map all of Lusaka and issue land titles to 3 million+ people

- Leading the product development effort on the industry leading enterprise software PackNet.Server (Now called PackNet Cloud Core) which runs right sized carton machines- Led development of moving on-prem software to be in the cloud (specifically Azure) which allowed for greater visibility for our support teams and allowed us to remotely patch software/machines cutting down support costs by almost 15%- Software could orchestrate the production and movement of thousands of boxes at a time helping increase productivity 100% in many cases and reducing human touchpoints by more than 50% in most cases.- Solved complex warehouse designs at Fortune 500/1000 companies to help them produce right size boxes that cut down on freight costs and carbon emissions, increased productivity and helped the environment

- Implemented multi-million-dollar Adobe AEM projects with very high-profile clients such as: Adobe ($10M), Zions Bank ($7M), Browning ($2M), Fossil ($2M), etc.- Created apps and websites for multi-billion-dollar companies and Fortune 500/1000 companies such as Ciena Corporation- Managed teams of engineers and QA up to 10-12 member teams on heavy implementation of complex AEM software- Worked with demanding clients in a very high paced advertising agency environment and managed their expectations while turning their marketing/website visions into reality using cutting edge technologies

- Overhauled the entire mobile app (iOS/Android) UI/UX. The goal was to get users through the purchase funnel quicker. This resulted in a time to purchase decrease from 4 days/avg to 1.5 days/avg- Built features such as contact lens box scan, prescription import, mobile vision exam that cut the steps to purchase down to just 3 taps on your mobile phone increasing the revenue of the apps from $8M-$10M/year to $15M plus- Managed a team of 7, including iOS and Android engineers, backend engineers and QA engineers and indirect management of analytic and content support team members- Represented the customer through personas, scenarios, and uses cases - Creation and presentation of business cases to senior leaders for proposed projects, and working with development and analytics to capture implementation effort, opportunity, and costs- Creation of and execution on the mobile app product roadmap and business cases; employing industry best practices, competitive insights, market trends, and AB testing- Partnering with the Web Analysts and UX team in product discovery to derive requirements for approved projects enabling agile development teams to deliver efficiently- Building and maintenance of a prioritized product backlog that supports approved initiatives and corporate strategy- Facilitation of product development and marketing programs to drive incremental traffic, and mobile transfers across channels: m-commerce, e-commerce, contact center, or in-store- Continuous reporting and analytics on performance & metrics, including post-project release impact reports, leading to actionable plans and results - Development of a platform for UI testing for the mobile app experience from design to implementation through AB testing tools to ensure the best user experience and increase revenue- Execution of cross-channel opportunities that streamline customer experience to deliver world-class customer service

- Lead out in developing the companies first SaaS web app offering to allow B2B customers to appreciate their employees. This web app went from $0 revenue to $60M in 2.5 years with a combination of product features and enterprise sales- Worked in conjunction with the digital design team and development team to implement a seamless and simple user interface to new performance applications and product features- Managed a team of 4-10 team members which included Business Members, Product Owners, Software Engineers and QA- Developed and integrated a native mobile app (iOS and Android) that connected to our internal applications by securely pairing with our internal servers but could also be used by any consumer in other capacities (iappreciate) increasing product usage by about 25%, mainly with people leaders that could recognize employees on the go- Introduced new products to customers – Assisted and trained the sales department in developing sales tools and marketing strategies, regularly going out on sales calls as an SME, writing of marketing and communication materials- Researched, determined and recommended features for new products based on goals, forecasting and product profitability- Owned our mobile products as new system updates need to happen, new features are added and ending the life of mobile features