Nate Schipper Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Reporting to the Vice President of Marketing, led the strategic planning, development and execution of all digital marketing programs and campaigns, including: digital and traditional advertising, paid search and SEO.
• Proactively targeted customers and prospects with innovative marketing programs driving to digital through a seamless customer experience, resulting in improved revenue and customer retention
• Built and managed a high performing and engaged multi-disciplinary marketing team with a strong culture of ownership, teamwork, and collaboration, resulting in continuously delivering above expectations
• Established the marketing department's strategic vision, setting clear priorities, key performance indicators (KPIs), goals, and a roadmap that supports the company's business objectives
• Conducted market research, competitive tracking, and analysis of market data to identify market trends, develop new and enhanced marketing programs, and gain a comprehensive understanding of customer needs
• Built and nurtured strong relationships with key internal/external stakeholders and cross-functional teams

Toronto, Ontario, Canada

• Managed an independent marketing consulting firm focusing on the research and development of digital, social, and new-media marketing campaigns to increase clients' reach and target awareness and achieve business.
• Administered end-to-end communication strategies to optimize lead generation, follow-up, and prospect nurturing for clients using eCommerce, Salesforce CRM and Pardot Marketing Automation solutions.
• Led client gap assessments to identify business transformation solutions to achieve client revenue goals.
• Sourced and managed partners for contracts and acted as a subject matter expert for other agencies.
• Designed and delivered sales presentations to close new business.
• Secured and worked with diverse clients, including Wawanesa Mutual Insurance, promotional products suppliers and distributors, golf courses, digital ad agencies, law firms and other professional services, theatre.

Toronto, Canada Area

Toronto

Toronto, Canada Area

• Led cross-functional teams to create compelling marketing content and assets supporting demand generation and customer acquisition efforts, earning Ted Rogers recognition award for exceptional work.
• Planned and executed paid search marketing (SEM) programs with a $25M annual budget, optimizing tactics to increase search impression share by 20% and decrease CPA by 40%.
• Developed and executed brand strategy and digital marketing campaigns, enhancing brand visibility and customer engagement.
• Managed social media and content marketing initiatives, driving a 40% increase in social media followers and engagement.
• Developed B2B sales enablement materials that helped increase the sales team’s efficiency by 30%.
• Worked cross-functionally with Sales, Product, and Customer Success teams to align marketing strategies with business goals.

Toronto, Ontario, Canada

• Designed and executed B2B marketing strategies to target enterprise clients,resulting in a 30% increase in sales pipeline.
• Implemented ABM programs, fostering relationships with key accounts and driving high-value opportunities.
• Leveraged digital advertising channels to enhance lead generation efforts, achieving a 25% increase in marketing-qualified leads (MQLs).
• Assisted in developing and implementing marketing strategies for B2B software products, contributing to a 20% increase in market penetration.
• Conductedcompetitiveanalysisandmarketresearch,providinginsightsthatshaped product positioning and marketing tactics.
• Created marketing collateral, including brochures, case studies, and white papers, enhancing brand visibility and customer engagement.

Toronto, Canada Area

Toronto, Ontario, Canada

Master'S Degree - Digital Product Management, Digital Product Management

First Degree of Its Kind in Canada Partnership of Smith School of Business & Queen’s School of Computing Expertise to Lead Digital.

Master Of Digital Product Management (Mdpm), Computer Science/School Of Computing

Bachelor Of Commerce, Marketing & Entrepreneurship, Great Distinction (Top 10% Of Graduating Class)

Activities and Societies: TV McGill, MUS,

Bachelor Of Commerce, International Exchange Program