Responsible for leading all content creation, ideation, and strategy for the club across all platforms including broadcast and in-arena. Provide cross-departmental leadership and strategic direction for creatives with expertise in the mediums of video, animation, photography, and graphic design. • Planned, budgeted, and executed all day-to-day operations while amplifying and protecting the brand image of the Coyotes.• Created and implemented processes including creative ideation and brand standards to raise quality of work and give all creatives a platform the ensure their voices are heard the best results are achieved for the Coyotes and their fans. • Launched 3 unique brand marketing campaigns oriented around galvanizing the existing fan base as well as creating in roads with target segments within our Arizona community. o My role included writing creative briefs to meet organizational needs, identify content trends that tie back with brand marketing initiatives, and lead cross departmental meetings from conception through to delivery and measure success. o Social media channels hit all growth KPI’s in each season starting in 2021.o Creative and marketing efforts resulted in an average ROAS of over 4 and team exceeded revenue goals each fiscal year starting in 2021 despite not making the playoffs. • Created content roadmaps and worked directly with internal partnerships team to pitch and sell to current and prospective corporate partners. • Upheld brand standards, provided constructive feedback, and ensured that all deadlines were met. • Mentored and developed internal creative staff to maximize individual potential and inspire creators. • Scaled creative team from 7 individual creators to 13 to meet the rising demands of the organization.

Lead cinematographer, editor, and media asset manager for the club’s internal creative team. Ideate, plan, budget, execute, and refine creative concepts across the breadth of distribution channels as well as in stadium. • Led team of 5 video producers on all production, gameday, and brand marketing content creation as well as providing cross functional leadership and content strategy to groups including: graphic design, photography, social media, and animation.• Managed team’s budget and negotiated $800,000+ in necessary equipment and infrastructure upgrades to ensure that the team had access to the most cutting-edge tools and systems available. • Developed network of professional vendors and clients whose relationships enabled the team to push the boundaries of what was possible through professional connections and vendor relationships. • Advocate for and co-architect of the organization’s first evert project management system for the Marketing Department.• Lead producer for the organization’s renewed focus on a la carte social media first content in lieu of traditional television shows as well as the increased emphasis on longform video storytelling. o Worked with social media and partnerships team to org’s first ever IG TV native sponsored video franchise.o Producer for NFL’s first ever exclusively in-house training camp access series starting in 2017. (Brick x Brick)o Producer for numerous YouTube franchises which contributed to the club’s 100% + YoY growth on the platform.• Represented production department in creative ideation as well as a member of the marketing leadership subcommittee.o Pitched and carried through execution numerous integrated marketing and production projects for campaigns which included: 75 anniversary season, annual brand marketing awareness, season ticket drives, as well as tent pole league events such as schedule releases, NFL Draft, and free agency.

Producer, cinematographer, editor, live event director, and engineer for the University of Notre Dame Athletics Department. Crafted stories for all varsity sports including Football, Basketball, Hockey, Lacrosse, Baseball, Softball, Volleyball, Tennis, and more. • Directed or worked 300+ live sporting event broadcasts. • Producer for dozens of features, marketing promotions, and in-venue deliverables. • Key member of content ideation and strategy team. • Manager of the student worker program consisting of 80+ contract workers. o Responsible for recruitment, scheduling, communication, training, and creative mentorship. • Collaborated with NFL Films’ “Onward Notre Dame” projects and Showtime’s “A Season with Notre Dame Football” o Served as PA, Media Asset Manager, gaffer, and grip.

PA for NFL Films working on "Undrafted"

PA for the production of "Onward Notre Dame: Destination Dallas" by NFL Films

Recognized for excellent customer service skills including Employee of the Month and runner up for the Best Overall Cashier for the entire company

Tutored athletes in the following subject areas: Biology, Latin, Film and Television.

Mentored residents of the homeless shelter in reading comprehension, grammar, mathematics, and scienceAdministered practice tests and tracked all guests' progress who were attempting to pass the GED test