Nate Tschetter Email & Phone Number

Buena Park, California, United States

Buena Park, California, United States

Orange County, California Area

● Direct all marketing strategy and research for the leading international musical instrument manufacturer’s music production department, with responsibility for oversight of a staff of three, creation of copy used in global marketing campaigns, and development of content strategies for all public-facing websites and media● Conceptualized and developed YamahaSynth.com, a community site designed to help customers get the most out of their Yamaha synthesizer, growing the number of unique daily visitors over 400% from its inception to present day by hosting a live product launch attracting over 12,000 users, managing creation of over 300 pieces of content and promoting content through an aggressive, targeted email campaign to department personas● Created “Soundmondo,” an innovative online sound sharing site enabling users to create, borrow, and share sounds with other users, with more than 10,000 free sounds available for use by Yamaha reface owners to date● Provide Japan-based product planning teams with in-depth marketing input to assist in the development of new products by implementing quantitative surveys reaching hundreds of users, and by using Google Hangouts for conducting virtual “in-home” qualitative interviews with Yamaha synthesizer customers● Planned and executed a multi-team, multi-city dealer training tour for the MONTAGE synthesizer launch reaching more than 100 dealers and sales team members over the course of three weeks at 20% below budgeted cost while simultaneously going to market

Orange County, California Area

● Contributed to market research, design, launch, marketing, and social media strategies for all electronic keyboard products, with responsibility for creating marketing material and information resources for internal and field sales staff and dealers, and coordinating a full range of trade show activities● Worked with a third-party developer to update the company’s outdated Excel/HTML-based product information site used by dealers, resulting in a more functional relational database subsequently launched in six other departments● Managed all aspects of a project providing more than 80 dealers with iPads to use as a sales tool, including selection and deployment of the appropriate operating systems and applications, training personnel on proper use, and maintaining content sent to the devices on a regular basis (selected for Yamaha’s 2013 “Above & Beyond” Award for this project)● Conceptualized the Mexican Banda Voice and Style Expansion Pack and drove associated marketing with in-store POP and special dealer demonstrations with Spanish voiceover and consultant visits, driving a 400% increase in hardware sales since pack launch● Worked with Willis Music and the Cincinnati Reds to install Tyros4 at the Great American Ballpark, enabling the collection of content, creation of video and music, and launch of a commercial that ran during every home game for half of the season (more than 1 million potential impressions)

Orange County, California Area

● Founded and managed all operations of a consulting company that developed musical content for synthesizers, drum machines, sample disks, and mobile devices manufactured by Yamaha and others● Co-authored “Rip, Mix, and Burn in 10 Minutes or Less,” a guide published by McGraw-Hill on the creation of digital music using Mac OS X