Junior Account Executive
CurrentGenerated maximum brand exposure by implementing communication strategies, including traditional and new media. Supported the development and execution of integrated communication for luxury fashion clients including DSQUARED2, Scotch & Soda, SCHUTZ, Fabergé, and other global fashion brands.Pitcheched trend stories and collections to editors at various fashion media outlets resulting in digital, print, and broadcast media placements. Maintained consistent communication with… Show more Generated maximum brand exposure by implementing communication strategies, including traditional and new media. Supported the development and execution of integrated communication for luxury fashion clients including DSQUARED2, Scotch & Soda, SCHUTZ, Fabergé, and other global fashion brands.Pitcheched trend stories and collections to editors at various fashion media outlets resulting in digital, print, and broadcast media placements. Maintained consistent communication with clients through daily reporting, monthly recap reports, event recaps, meeting agendas, and notes.Built lasting relationships with numerous editors, stylists, and influencers through coordinating media events, creating press releases, and conducting media outreach.Assisted in the production and execution of anual events for clients including media press previews, fashion shows, new product launch parties, store openings, and other initiatives to grow brand awareness. Show less