Natalie Gomez Email & Phone Number

Long Beach, Ca, Us

El Segundo, California, Us

El Segundo, California, Us

JeNu is a skin care device that uses ultrasonic energy to increase the absorption of any skin care product, so they can work better and faster. The company came under new ownership in 2014 and after being re-tooled was re-launched in January 2015. As CMO, I was brought on to oversee all aspects of marketing which included development of the new brand positioning and strategy as well as the successful re-launch of the core product in the direct-to-consumer channel. My main areas of function include strategy, branding, PR, customer acquisition, customer retention, creative, social media, ecommerce and content development.Key Accomplishments: + Grew revenue at 44% CAGR over 3 years + Maintained 90% customer satisfaction+ Within the first 4 months, developed the new positioning, designed the website, conducted user perception & clinical studies, re-launched the brand and optimized customer acquisition to be profitable on the first order+ Expert at Facebook Advertising+ JeNu was featured on Vogue & Forbes as a game-changer

El Segundo, Ca, Us

— Decreased CPA’s by over 60% in the first 2 months while increasing order volume by 300% for the content marketing channel— Designed and implemented a new creative process that improved efficiency by 50%— Successfully implemented a more streamlined creative integration cycle, cutting development time for front end acquisition related projects down from 2 weeks to a 24 hour turnaround time (a.k.a. the Fast Lane Project)— Delivered on launching new test campaigns across 50% of traffic in all digital acquisition media channels in record time — Assisted CMO with outlining the new digital acquisition team structure and process— Participated in evaluating a strategy for better attribution across TV and digital channels— Scoped and presented a new internal tracking system for digital media that provided more flexibility and cleaner data— Evaluated 3rd party agency partners

New York, Ny, Us

Key Accomplishments: + Promoted from Vice President to CMO January 2012+ Grew revenue at close to 50% CAGR for 4 years+ Managed a team of 25 strong performers+ Key executive involved in the process of selling to Target Inc. for 25X EBITDA in 2013+ Exceeded revenue goals of Harry Josh Pro Tools launch by 10X in the first monthExperience:— Built and managed a marketing team of 25 talented individuals with expertise in customer acquisition, retention, ecommerce, public relations, social media, creative/graphic design, front end development, A/B testing, user experience, customer segmentation, analytics, branding, merchandising, promotions, video production and content development— Instrumental in developing and selling-through overall company strategy to senior Target leaders— Oversaw Marketing P&L and worked cross functionally with merchant leads for house and 3rd party brands to balance the overall marketing budget — Experienced in branded direct response best practices with a strong analytical approach to optimizing campaigns based on KPI’s which include CPA, ROI, CVR and LTV— Spearheaded strategy to expand into TV to deliver on measurably increasing brand awareness while also opening up a new scalable channel for acquisition— Authored, implemented and optimized Co-op Marketing Program that grew 500% in revenue in 3 years and successfully drove ROI for the store and brands— Defined, led, built and executed an innovative content strategy that focused on driving ROI as well as increasing awareness and engagement— Instrumental in securing celebrity hair stylist Harry Josh for the Harry Josh Pro Tools line and exceeding launch revenue goals by 10x in the first month— Led on-going evolution of user interface based on consumer insights and A/B testing— Evolved business from skin care focused e-commerce to full beauty offering where brands topped 800 and skus exceeded 30,000— Built and launched Auto-Refill and subscription sampling programs

San Francisco, Ca, Us

New York, Ny, Us