VogueLab Ltd., Hong Kong 2019—Present is a Design consultancy headquartered in Hong Kong that provides content creation, visual identity, graphic design, and product development for private labels globally.DirectorAchievements: - Executed and managed brand concepts, visual identity, and digital communication for local and international private labels. - I managed fashion design from concept to product development, e-commerce, marketing, presentations, and sales for women's and menswear.- Developed clients, including brands Okiedog (Germany), LiqrboxHK, SGTB (HK), and Hula (HK), CSI (Chamber of Security Industry), Lion's Club Hong Kong & Macau, Enrich Health Care, Koukon and Guard.- Content creation and creative communications projects for private labels and marketing agencies.- Developed and executed a fashion project in Art x Fashion: collaborating with living artists to create a fashion line (a collection from concept to product to presentation).- Managed The Hula (www.hula.com) Visual Merchandise and Window Display. - Developed and executed concepts for various stage performances at StudioDanz.- Developed and executed costume concepts for Blacksheep Buenos Aires Polo Club

-Successfully managed day-to-day operations as project manager and creative director for multiple brands, ensuring smooth execution of projects and meeting established deadlines.- Established and cultivated a distinct brand identity for a high-end fashion jewellery line through developing and managing an e-commerce store on the Shopify platform, active engagement on social media platforms, and implementing targeted email marketing campaigns.-Conceptualized and developed an eco-friendly detergent sheet line for household cleaning, demonstrating innovation and commitment to sustainability.- Achieved significant growth in online sales through strategic implementation of social media marketing initiatives for the cosmetic brand "Buttitude," resulting in measurable revenue increases.- Contributed substantially to company presentations by integrating multiple-house projects, including catalogues, packaging designs, and sourcing efforts, enhancing the overall brand image and market presence.

- Grew AS29's Instagram account from 22K to 26.5K followers, maintaining a 10% engagement rate in 6 months. - Curated content across three social channels, ensuring a cohesive online brand identity.- Managed, advised and shared feedback on assets transferred by collaborators, i.e., Photography and Video, to make sure they were aligned with the brand standards and met the brand guidelines- Tracked and analysed weekly analytics and KPIs for management using Google Analytics, Klavyio, and Meta.- Executed and monitored email campaigns and ensured email ads generated desired results on a website.- Pitched, developed, and produced visual content on Instagram, resulting in a 22% increase in follower growth in 6 months.- Ensured social media ads increased traffic to the website.- Wrote copy for social posts with 100% grammatical accuracy.- Designed organic and paid media campaigns, resulting in a 15% increase in sales during the holiday season.- Established the design brand standards and guidelines for production.- Ran and managed an e-commerce store on Shopify,i.e., SEO, Product Description, and Content.

Developed and launched a fashion start-up focusing on the connection between Art and Fashion. Reached out to the art industry's vision of a sustainable luxury product.• Created and executed from end to end the exclusive collections in luxury women's fashion• Achieved 50% of the sales growth with the target audience by May 2019.• Built a B2C sales strategy for the local market by organizing pop-ups and events.• Managed VM during events and pop-up stores.• Performed Key liaison between graphic design execution and production, committing to QC• Alignined Business, Brand, and Behavior with the desired positioning in luxury fashion Market• Executed e-commerce account managing operations. Built brand awareness through social media marketing channels.• Oversaw and executed marketing and advertising activities to ensure consistency with product line strategy.

A distributor and license partner of Paul &Joe, Marc Cain brands in the Greater China region. www.queenixasia.comArt Director, Stylist, Paul & Joe, Marc Cain and Weill reporting to Managing DirectorAchievements:• Led a team 10 in Shenzhen and Hong Kong: graphic designers, photographers, styling assistants, and associate managers.• Created and Directed window design display and visual merchandising in stores in Hong Kong and across China.• Coordinated the projects with the Marketing Manager and worked with the sourcing team in France.• The main objective was to create commercial content/products with original brand DNA for a targeted audience in Greater China.• Worked closely with seasonal orders for luxury brands, creating successful Mix&Match for Asian target sales.• Developed a new product line aligned with the target market. Driving seasonal direction, inspiration, and creative leadership on women's collection. Created, developed, and executed the concept of luxury women's wear for the Greater China market.

Headquartered in Germany, a brand specialising in accessories for moms and kids. www.okiedog.de Product Fashion Designer reporting to CEOAchievements: •Developed and launched a commercially successful accessories line for US, German, Russian, and •Asian markets with frequently repeated orders. •Supported the Head of Design by driving product development and working closely with production in China. •Contributed to the significant growth in the company’s sales.•Editor, driving marketing, graphic design, and art direction, worked with cross-functional teams. Improved brand identity.

Headquartered in Hong Kong, it is an international brand with over 100 people and a luxury home line. Textile Designer reporting to CEOAchievements: Developed and launched a Fall/Winter Textile Collection for luxury homes for the luxury brand “Valentin Yudashkin” on the Russian market. Worked closely with the brand manager on production in China during brand development.

Headquartered in Hong Kong, an award-winning art academy.Designer reporting to CEO and Creative DirectorAchievements: Developed and successfully performed curriculum for Fashion Design course and several art courses with further increasing number of students.

Headquartered in Moscow, a ladies’ wear fashion brand with over 100 people.Assistant Designer reporting to CEOAchievements: Developed the Fall collection 2008; developed a team of Merchandisers; managed the design process from theme board to presentation.