My purpose is to drive and evolve businesses, create and transform brands, building value for companies through the integration of Branding, Design, and Communication, with strategy, sensitivity, and impact.With a creative profile, yet also analytical and pragmatic, I hold a degree in Product Design from IF-SC and a postgraduate degree in Branding MBA from ESPM, continuously enriching my knowledge in a multidisciplinary and applied manner. Early in my career, I developed a passion for Graphic Design, and within the advertising market, I gained experience in creative direction and the development of communication materials for nationally recognized brands such as O Boticário, Morana Acessórios, Lança Perfume, Myft, among others. Later, as an entrepreneur, I worked with my own clients across various sectors, including sports, retail, health, and B2B.Always evolving and embracing challenges, for two and a half years, I managed Design projects and brand strategies, providing Communication solutions in the public sector, working at the Special Secretariat for Sports (now the Ministry of Sports) within the Ministry of Citizenship, of the Federal Government.Currently, I have returned to the private sector with the founding and management of the Brandala agency, leading projects and helping new businesses stand out. Today, as a micro-entrepreneur, I enthusiastically handle various management functions, but my true passion lies in the world of branding, where I act as a strategist, creator, and brand guardian.