- Assist in developing, leading, and executing digital strategies (marketing plans, target market profiles, and touch programs including newsletters and paid ads) for customers and clients.- Support the creation and management of systems for measuring and reporting analytics in email and social media marketing, segmentation, and re-targeting efforts for improved results.- Leverage and combine AI tools to enhance marketing campaign efficiency, helping reduce task completion time for the team by 3 hours per week through batch processing and automation strategies.- Provide key support in training and implementing standard operating procedures, including the integration of SEO, for successful execution of events, websites, email campaigns, and marketing projects.