Nathale Ethel Fragnani Da Silveira Email & Phone Number

Florence, It

Florence, It

I lead our marketing team at Stays, a top SaaS company in the Vacation Rental sector across Latin America and globally.I work closely with partners from Germany, Colombia, the United States, Mexico, the Dominican Republic, Venezuela, Portugal, England, Russia, and more.Key Achievements:• Market Expansion: Grew market presence from 1 to 20 countries.• Market Share Growth: Helped Stays reach 55% market share in Brazil.• Event Creation: Started a major LATAM vacation rental event, attracting over 6,000 attendees each year.• Lead Generation: Grew leads from zero to over 300,000 in a niche market (vacation rental software).• Online Authority: Made Stays a top online reference in Latin America's vacation rental market, doubling organic traffic last year through strategic SEO and educational content.• Partnerships: Led marketing efforts to obtain Preferred Partner status with Airbnb, Booking.com, Decolar, Expedia, and VRBO.• Team Building: Built and transitioned the marketing team from just freelancers to a full team.Key responsibilities:• Strategic leadership• Marketing efficiency • Global expansion• Lead generation• Brand awareness• Events management

Rio De Janeiro, Brazil

Italy

I launched a boutique marketing outsourcing agency specializing in B2B sector, focusing mainly on tech and tourism.From day one, we've operated with a fully remote team, setting up efficient project structures way before remote work was cool.My journey at the company has involved different roles, starting as a client consultant and now guiding strategic direction as an advisorOur Approach:• Custom Marketing Strategies: We craft personalized plans that fit our clients' business goals.• Remote Teams: Our squads are a mix of marketing pros and versatile players, led by project managers. They act as external marketing teams, saving costs by optimizing resources for our clients.• Performance-Driven: We put metrics like Customer Acquisition Cost (CAC) front and center to ensure our clients hit their targets.

Florianópolis E Região, Brasil

Transitioned to oversee Customer Marketing, with a focus on scaling strategies for customer success.Key Contributions:• Success Journey Project: Defined milestones and success metrics based on client interviews and data. Featured in a keynote by our CEO and integrated into foundational inbound marketing methodologies within the software.• Customer Academy Launch: Initiated and managed content creation.• Video Case Studies: Coordinated freelance video production for case studies with limited resources.• Event Contribution: Organized client session content and supported speakers at RD Summit, the premier digital marketing event in Latin America.

Florianópolis E Região, Brasil

I shifted from Customer Success to focus on consulting for paid search campaigns.Key Responsibilities:• Paid Search Campaigns: Developed strategies for Google Ads and Meta Ads to drive client leads.• Monitored KPIs: Tracked and reported campaign performance.• Managed budgets of different sizes.• Conducted around 6 client consultations daily.

Florianópolis E Região, Brasil

Joined RD Station, an Inbound Marketing software company akin to HubSpot, when it had 11 employees; witnessed its growth to 305. I supported over 100 businesses (startups and scale-ups) across various sectors.Key Responsibilities:• Inbound Marketing Consulting: Assisted clients in developing buyer personas, planning content, executing campaigns, setting up marketing automation, and integrating CRM systems.• Track Performance: Monitored how clients used RD Station effectively• Projects: Collaborated on initiatives for scaling operations within RD.

Florianópolis E Região, Brasil

Joined Unimed internal B2B technology division, serving as the central marketing agency for all Unimed branches nationwide, at Brazil's largest healthcare cooperative.Key Responsibilities:• Managed WordPress content• Planned and executed email campaigns and automated workflows• Optimized SEO with Google Analytics, SEMrush, and Google Search Console• Conducted audience research• Created reports

Florianópolis E Região, Brasil

Worked with B2C brands in Fashion, Travel, and Gifts during university.Key Responsibilities:• Wrote creative content for blogs and social media• Produced product images• Managed Google Analytics with a focus on organic traffic• Maintained client relationships in a remote setup

Florianópolis E Região, Brasil

Promoted the company's products across online and offline channels.Key Responsibilities:• Copywriting• Developed email marketing strategies for B2B clients• Conducted press outreach to boost media visibility

Bachelor'S Degree, Communication, Journalism, And Related Programs

High School