Nathalia Andrijic Email and Phone Number
Nathalia Andrijic work email
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Nathalia Andrijic personal email
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Senior UX Strategist & Researcher at Google and Instructor of Strategy at Miami Ad School, I help companies identify problems, investigate and drive solutions.I'm working in global projects for products such as Search, YouTube, Gemini (gen AI) and Android. I have worked at agencies and design and innovation consultancies with clients such as next, Itaú, Nike, TIM, Johnson&Johnson and Ford, at HandMade Design, R/GA, DM9 and JWT, developing work in research, positioning, integrated communication and strategic development of digital platforms.I have a degree in Advertising with a postgraduate degree in Media, Information and Culture at ECA/USP, with my studies in digital services, technology and gender. I teach Strategy and Innovation classes and dedicate part of my time to mentoring and volunteer projects with female empowerment initiatives and helping anyone who wants to develop themselves strategically.My side project is an e-book, the Wonderful World of Strategy, a way to bring my passion to more people who wanted to develop their strategic look with a lot of hands-on work. https://www.nathaliaandrijic.com/ In essence, I love helping people to get their plans off the drawing board.
- Website:
- goo.gle/3DLEokh
- Employees:
- 315106
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Global Senior Ux Strategist And ResearcherGoogleSão Paulo, Sp, Br
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Senior Ux Strategist & ResearcherGoogle Dec 2024 - Present
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Research & Insights Manager - LatamGoogle Jul 2021 - Dec 2024- Leading Strategic Research and Plans for Google Brand, Products and Communications- Focused on Consumer Apps, Platforms and Ecosystems such as Google Search, Android and Google Pay
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Senior Strategist At WazeGoogle Dec 2019 - Jun 2021- Gathering Data Insights and building Analyses for new business- Responsible for analyzing our database and combining it with external research to develop strategiesfor campaigns and product adoption initiatives for SMB markets.I proactively created and led a new project to stay in touch with the market during the Pandemicby providing fresh insights about mobility on a weekly newsletter, presentations and workshops. Iconducted interviews with Agencies and Clients leaders to understand the scenario and offer what theyneeded. We touched more than 90% of the client's list in a relevant way, the feedback was very positiveand opened business conversations, helping us to achieve 98% of the sales quota in Q4.
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International InstructorMiami Ad School Feb 2021 - PresentSri LankaI was nominated by the global board as the Brazilian representative on the global Strategy Bootcamp teaching about Strategic Research. -
Instructor And MentorMiami Ad School Oct 2016 - PresentHands-on classes about strategic abilities
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Diversity & Inclusion Project CoordinatorMiami Ad School Jun 2021 - Dec 2022Creation, Curation and Coordination of the project with 32 hours to inspire and discuss about Diversity & Inclusion in the Communications market to transform the scenario. Partnership with MOOC and FLAGCX.
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Strategy CoordinatorMiami Ad School Nov 2018 - Sep 2022I re-launched our main courses in Brazil and created new ones, doubling the number of students in thecourses, with all of them achieving its goals.
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Strategy And Research Project LeaderHandmade Design Jan 2019 - Dec 2019Leading a multiple-skilled team in Strategic and Service Design projects
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Senior Strategist And Service DesignerHandmade Ux Aug 2018 - Jan 2019Strategic consulting for brands and startups. > Developing research and analysis on the behavior of the public and the market;> Recommending strategies for digital products, services and businesses;> Facilitating the work of clients according to the financial, human and technological resources available;> Designing user-oriented services integrated with other specialties (UX, UI, qualitative research, data strategy, copy,, product management and IT clients, design, marketing, service, and any support or business area that is involved in the project) Clients: Volkswagen, Consul, Camicado, Porto Seguro, Benjamin (the Bakery), Santander
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StrategistR/Ga Feb 2016 - Jul 2018UX and Platform Strategist. Strategic, communication and platform planning for next (new digital bank from Bradesco), Nike, TIM, Mastercard and Bradesco Seguros. -
Planning & Insights SupervisorDm9Ddb Nov 2014 - Feb 2016Strategic and communication planning for Johnson&Johnson (Institutional, Johnson's Baby, Sundown, Neutrogena, Sempre Livre, Carefree, Johnson's Body Care), Whirlpool (Consul, Brastemp) and NGO Saúde Criança -
Planning And Research AssistantJwt Mar 2014 - Nov 2014Planning Assistant for Ford and Ford Trucks -
Planning And Research InternJwt Mar 2013 - Feb 2014Planning Intern for Ford and Ford Trucks
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Communications InternUniversity Of São Paulo May 2012 - Feb 2013
Nathalia Andrijic Skills
Nathalia Andrijic Education Details
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Digital Transformation At Eca Usp
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Specialization In Data
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Post Graduation In Media, Information And Culture At Eca Usp
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Specialization - Ux Strategy
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Bootcamp - Social Media And Consumer Engagement
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Bootcamp - Planning
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Graduation In Advertising
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Liceu De Artes E Ofícios De São PauloCommunications
Frequently Asked Questions about Nathalia Andrijic
What company does Nathalia Andrijic work for?
Nathalia Andrijic works for Google
What is Nathalia Andrijic's role at the current company?
Nathalia Andrijic's current role is Global Senior UX Strategist and Researcher.
What is Nathalia Andrijic's email address?
Nathalia Andrijic's email address is na****@****rga.com
What schools did Nathalia Andrijic attend?
Nathalia Andrijic attended Universidade De São Paulo, Miami Ad School, Universidade De São Paulo, Miami Ad School, Miami Ad School, Miami Ad School, University Of São Paulo, Liceu De Artes E Ofícios De São Paulo.
What skills is Nathalia Andrijic known for?
Nathalia Andrijic has skills like User Centered Design, Data Analysis, Market Research, Service Design, Digital Strategy, Strategic Planning, User Experience, Brand Strategy.
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