I served as Art Direction Coordinator at Aleffe Gama agency during the 2024 elections, leading the visual creation for nine political campaigns. As the lead designer on two of these campaigns, I contributed directly to the successful election of the candidates. I worked on adapting established brand identities for social media and print materials, ensuring visual cohesion and strategic impact throughout the campaigns.In this role, I managed a team of five designers, overseeing the… Show more I served as Art Direction Coordinator at Aleffe Gama agency during the 2024 elections, leading the visual creation for nine political campaigns. As the lead designer on two of these campaigns, I contributed directly to the successful election of the candidates. I worked on adapting established brand identities for social media and print materials, ensuring visual cohesion and strategic impact throughout the campaigns.In this role, I managed a team of five designers, overseeing the production of creative assets to align with each campaign’s identity. I collaborated closely with candidates and marketing teams to tailor the visual communication to electoral goals and campaign developments. My responsibilities included supervising materials such as social media posts, banners and billboards, while making continuous adjustments based on campaign performance analysis and feedback from the political team. Show less

I worked as a content producer and copywriter for private companies and government institutions, meeting a wide range of communication needs. For restaurant advertising campaigns, I developed strategic content focused on engagement and increasing sales. I also created institutional and informational materials for government agencies, such as IGEPPS, aligning with public policies and official communication needs.My work included crafting persuasive and optimized copy for social media… Show more I worked as a content producer and copywriter for private companies and government institutions, meeting a wide range of communication needs. For restaurant advertising campaigns, I developed strategic content focused on engagement and increasing sales. I also created institutional and informational materials for government agencies, such as IGEPPS, aligning with public policies and official communication needs.My work included crafting persuasive and optimized copy for social media, websites, and newsletters to enhance digital presence and attract target audiences. I developed scripts and visual content for digital media campaigns, adapting tone and language for each client. Additionally, I collaborated closely with marketing and design teams to ensure cohesion between text and visuals. Show less

I worked as a community manager in the field of political marketing, overseeing campaigns and engagement for candidates and politicians. I performed data analysis using CRM softwares, such as RD Station to optimize segmentation and personalization of campaigns. Additionally, I developed and implemented WhatsApp marketing strategies aimed at politicians and government organizations, focusing on direct engagement and efficient communication.I monitored and managed content and discussions… Show more I worked as a community manager in the field of political marketing, overseeing campaigns and engagement for candidates and politicians. I performed data analysis using CRM softwares, such as RD Station to optimize segmentation and personalization of campaigns. Additionally, I developed and implemented WhatsApp marketing strategies aimed at politicians and government organizations, focusing on direct engagement and efficient communication.I monitored and managed content and discussions on clients' social media platforms, ensuring alignment with campaign guidelines and objectives. I managed a team of four people working on social media interactions, ensuring prompt and consistent responses to the audience. Show less

Conceptualized designs for marketing purposes and social media campaigns, actively participated in the designing of their new branding identity and designed the new website.

As a summer intern for the creative services department at WVVA, I worked with the creative team in video production of commercials and spots for the tv station.