Nathalia Luna

Nathalia Luna Email and Phone Number

Creative Thinker | Branding Lover | Digital Strategist | Marketing for Good | Social Impact & ESG Advocate | Consultant for Positive Change | Ex Google @ United Way Brasil | UWB
Nathalia Luna's Location
São Paulo, São Paulo, Brazil, Brazil
About Nathalia Luna

A dynamic leader who collaborates with organizations to develop strategies that create a positive impact for brands, individuals and the planet. With 16 years of experience at Google, Nat has gained expertise in management within agile and complex environments, driving the development and growth of both business and creative strategic partnerships, in Brazil and abroad. She is stands out for her innovative approach to digital transformations across various industries.She has worked with global leaders and renowned agencies such as WPP, Omnicom, Publicis, Unilever, P&G, Nestlé, VW, GM, McDonald's, and Nike, among others. Her experience includes entertainment, video production and design thinking, which she acquired at Grupo Globo and YouTube’s BrandLab. Additionally, she has led diversity and inclusion initiatives, contributing to more inclusive workplace cultures.She is an Executive Scholar in Marketing and Sales from the Kellogg School of Management at Northwestern University, holds a postgraduate degree in Business Innovation and Technology from ESPM São Paulo, and earned her bachelor’s degree in Advertising and Propaganda from UFRJ. A yoga enthusiast and advocate for the arts, she is a certified yoga instructor who champions well-being. Currently, she is studying Visual Arts at the Panamericana School of Arts and Design and serves as a volunteer consultant at United Way Brazil, an organization focused on social impact. With the aim of uniting her passions and leveraging her experience for the greater good, she is dedicated to collaborating with partners who share her mission.

Nathalia Luna's Current Company Details
United Way Brasil | UWB

United Way Brasil | Uwb

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Creative Thinker | Branding Lover | Digital Strategist | Marketing for Good | Social Impact & ESG Advocate | Consultant for Positive Change | Ex Google
Employees:
26
Nathalia Luna Work Experience Details
  • United Way Brasil | Uwb
    Brand & Communications Strategy Consultant, Volunteer
    United Way Brasil | Uwb Mar 2024 - Present
    I offer strategic guidance and creative support to stakeholders and partners of this global non-profit organization, that articulates social inclusion initiatives. I focus on developing and refining its brand and communication strategy, employing innovative methods to effectively articulate its values. My efforts aim to engage diverse audiences, including potential partners and community members, while enhancing the organization's visibility in the broader landscape.
  • Google
    Head Of Agency Incentives And Programs
    Google Jan 2020 - Nov 2023
    São Paulo, Brazil
    I oversaw financial incentive programs for major business partners, including WPP, Omnicom, Publicis, Interpublic, Havas, Dentsu, etc. I led global negotiations and partnered with various teams to craft tailored media, creative, and technology solutions that significantly boosted video and display adoption, while driving business growth. I was responsible for C-level engagements to pitch, close, and successfully manage high-impact deals. Additionally, I championed Diversity & Inclusion initiatives at Google, focused on equipping managers to effectively lead and support diverse teams. I also served as a Manager in Google's inaugural D&I initiative aimed at enhancing the representation of black students in the workplace.
  • Google
    Head Of Agency
    Google Mar 2017 - Dec 2019
    São Paulo Area, Brazil
    Responsible for business initiatives to accelerate digital transformation within the agency landscape. I led the strategy and execution of annual partnership plans to optimize investments and enhance partner capabilities across creative, technology, business strategy, and media sectors. Some notable partners included Omnicom, AlmapBBDO, DDB, Africa, and Lew'Lara\TBWA. I also represented Google as speaker in external events and executive engagements.
  • Youtube
    Brandlab Program Manager & Brand Strategist
    Youtube Jan 2016 - Feb 2017
    São Paulo Area, Brazil
    I oversaw program management, strategic planning, and content development while facilitating brand workshops for C-Level marketers from top Brazilian companies. Focused on crafting digital-first effective brand and creative strategies, enhancing client's campaigns, and driving measurable results. Key brands I collaborated with include BMW, L'Oréal, Colgate, Itaú, TIM, Volkswagen, O Boticário, General Motors, Vivo, and Warner Bros
  • Google
    "Jacques Lew, Google'S 70-Year Old Intern" Program Manager, Creative Agency Business Development
    Google Jan 2015 - Dec 2015
    São Paulo Area, Brazil
    Led dynamic creative sessions—including presentations and brainstorming workshops—to energize agencies and brands in conceptualizing innovative campaigns centered around Google platforms. By collaborating closely with creatives and strategic planners, we developed exceptional campaigns from initial briefing to final execution. This one-year project was developed alongside the late advertising icon Jacques Lewkowicz, founder of Lew'Lara\TBWA, whose mentorship as my cherished intern continues to fuel my work.
  • Youtube
    Brandlab Strategist And Workshop Facilitator
    Youtube Jul 2014 - Dec 2014
    San Francisco Bay Area
    Global Rotation at BrandLab - YouTube HQ, San Bruno, CAWorked with global industry-leading and emerging brands in tailored workshops for marketers, agencies, and partners, focusing on innovative creative strategies in brand storytelling, technology integration, media optimization, and performance measurement. Played a key role in assessing brand briefs, developing workshop content, and facilitating engaging presentations that inspire actionable insights.Notable brands I collaborated with include P&G, Unilever, GoPro, McDonald's, Bradesco, Itaú, Volkswagen, Universal Studios, Disney, Michelob Ultra, and Nike.
  • Google
    Agency Business Development Lead
    Google Apr 2010 - Jun 2014
    São Paulo Area, Brazil
    Crafted strategic partnership plans to capitalize on business opportunities with premier advertising agencies in Brazil. Cultivated strong relationships with C-Level executives and key stakeholders across media, planning, account, and creative teams, fostering collaboration to innovative solutions for agency operations and clients' campaigns, with measurable business impact.
  • Google
    Account Manager
    Google Jan 2008 - Mar 2010
    São Paulo Area, Brazil
    Managed the largest portfolio within Online Sales Operations across various industries, with a focus on Tech and Telecommunications. Oversaw account onboarding and strategic planning, developed strong relationships with C-Level executives, and led educational initiatives to drive engagement. Spearheaded optimization pitches and implementations to enhance operational efficiency and performance.
  • Globosat
    Promotions Assistant, Universal Channel
    Globosat Apr 2004 - Dec 2007
    Rio De Janeiro Area, Brazil
    I oversaw the production of on-air promotions for movies and series, ensuring broadcast standards and tight deadlines were met. Managed the scheduling of technical production equipment and coordinated the activities of editors, graphic designers, copywriters, announcers, etc. Developed comprehensive production reports to optimize resources.
  • Tv Globo
    Internship
    Tv Globo Jan 2004 - Dec 2004
    Rio De Janeiro Area, Brazil
    Computer Graphics Design and Copywriting at Globo Communications Department.

Nathalia Luna Education Details

Frequently Asked Questions about Nathalia Luna

What company does Nathalia Luna work for?

Nathalia Luna works for United Way Brasil | Uwb

What is Nathalia Luna's role at the current company?

Nathalia Luna's current role is Creative Thinker | Branding Lover | Digital Strategist | Marketing for Good | Social Impact & ESG Advocate | Consultant for Positive Change | Ex Google.

What schools did Nathalia Luna attend?

Nathalia Luna attended Panamericana . Escola De Arte E Design, Northwestern University - Kellogg School Of Management, Premananda Yoga School, Northwestern University - Kellogg School Of Management, Northwestern University - Kellogg School Of Management, Northwestern University - Kellogg School Of Management, Northwestern University - Kellogg School Of Management, Northwestern University - Kellogg School Of Management, Fgv - Fundação Getulio Vargas, Fundação Getulio Vargas, Escola Superior De Propaganda E Marketing, Federal University Of Rio De Janeiro.

Who are Nathalia Luna's colleagues?

Nathalia Luna's colleagues are Jonathan Sales, Flávia Lisboa Porto, Carlos Alberto Antonaglia, Lilian De Almeida Borges, Giane Santana, Alex Julio Da Silva Simao, Hingra Stabile Da Silva.

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